What is Text Ads in Google Adwords?

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In Google Adwords, we can show our ads in different form such as Text, Image, Video. Here we are going to have a look over Text Ads and its features and it work.

What is Text Ads?

The Ads which have no images, videos, banners is called Text Ads. Text Ad contains only text. In Google Search Engine Result Page, it shows top most and below most part of the page.

 

There are 3 parts in Text Ads:-

  • Headlines
  • Display URL
  • Description

 

Overview

Field

 Max length

Headline 1

30 characters

Headline 2

30 characters

Description

80 characters
Path 1

15 characters
Path 2

15 characters

Headlines

This is the most important part of any Text Ad. This is the part which users see very first. There are 2 Headlines for each ad. There are few things which you must consider while writing Headlines.

 

 

  • Must Contain Your Important Keyword
  • Write 30 characters for each Ads
  • Use dash “-” to separate the Headlines

Display URL

Display URL can be seen by users on Search Engine Result Page. This is the link part which is clickable. It lands your users to your page. You can keep it different from the  original one. So, you must always try to use the more relevant text in domain to get more click by the users.

For www.abc.com/page1/category/ppc/display-url the display url could be anyone of the following:

  • www.abc.com
  • abc.com
  • www.abc.com/best-offers
  • abc.com/free-consultant
  • www.abc.com/WeSellStuff
  • offer.abc.com

Display URLs are one of the best effective factor for increasing CTR and it ultimately affect the quality score and increase the quality score.

Description

Going with only short details is not more effective. With the help of Description, you can include more information about your products or services.  Be always to the point. Never try to put the unwanted or useless things. It is the good practice to include the Contact number and CTA words like Discount 25%, Free, Offer and more.

Hope you enjoyed this Article. Thanks for reading this.

Local Search Ranking Factors That Winning Local Hearts

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Local Ranking Factors

If someone has local business, he must want to rank locally to get local audiences or customers. Ranking in Local Search Ranking has been tougher nowadays but not unachievable. Earlier there were 7 results were showing in Local packs. Google has decreased it to the 3 results and made it 3 -Local Packs. In my earlier post “How To Start Your Local SEO Campaign”, I discussed little bit about Local SEO.

Here. I am going to explore that 5 factors which affects local ranking most.

Wait..Wait….

Before moving on my own points, I would like to show you some other posts related to it. In 2017, Moz has published an article which contained the top 8 factors which impacts the local ranking.

Here are my points which are needed more attention while go for Local SEO this year. If your are SEOs, you must understand the Google updates too. The Google has recently released Possum Update  before this there was Pigeon Update. So, whenever proceed for local campaign must follow these updates. You can see the other updates at Google Updates Cheat Sheet.

Google My Business Listing

You must have listed your business on the Google Business Listing. This is the part which shows the Google in SERP while show the result. You must have a verified Google business listing page. Whenever create this page you must fill out it full of information. Do not leave even a single blank option. You must put here following things which for Google usually asks for:-

    • Brand (Business) Name
    • Address
    • Contact Number
    • Category
    • Description
    • Office Time
    • Website Link
    • Social Links
    • Images
  • Videos

Citations (Other Listings)

You must be clear about putting the information on listing websites. You would have heard about NAP consistency. Let me explore it more.

NAP means Name, Address and Phone Number. These are the most basic things local SEO. You must put these exact on every website. If you  do not keep the consistency in this it will harm you most and the Google will be confused about you. Google will be confused to see lots of different things about one Brand name or website.

So, always keep to have NAP consistency.

Besides the quality you must focus on the quality too. You must keep doing listings on different websites. It increases your citation volume and provides information again and again to the Google. By placing NAP at the right place you help the Google to find your business  when someone looks for the same business associates to you.

Reviews

In both real and virtual life reviews does matter. Google counts your each and every reviews and check its negativity and positivity about your services or products. So, it would be great to have more and positive reviews on your citations including Google Business Listing Page. If there are any negative reviews, must try to talk to them and resolve the issues if any really exist. Sometime competitors do the negative reviews to show them low.

Simply you can ask your customers and clients to do positive reviews on your citations including Google Listing page. Yo can send them an email too. You can provide those positive reviews on your websites too. It increases trust and reliability of your products or services. Share them on Social media accounts  too.

On Page Optimization

Your website is just optimized or optimized in respect of NAP?

It would be great to follow the following tips which are best practices amongst the Local SEOs

    • Put the exact information on the website what is on Google My Business Page.
    • If there are multi location put them all on the website or try to create the separate pages for each one.
    • Include the location in Title and Description tag.
    • Try to mention them in Heading and Alt tag too.
    • Put the Keywords in title and Description.
    • Create the content location oriented.

Social Signals

It builds trust between you and your customers. Use the social platforms in a proper way. Keep posting on  regular basis. It creates user engagement and keep informing your customers what is new in your services or products. Google counts the every engagements on Social Media. Try to boost the engagement on the Facebook, Twitter, Linkedin and other social websites.

I think this sounds good. These all factors give us a sense and reason to work most on these websites.

Hope you like this article. Thanks for reading this.

Google Adwords Step by Step Guide

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Step By Step Guide – Google Adwords

If you are new to the Digital Marketing and want to enhance your skill, you are at the right place. I am just trying to provide you the very important and specific points on the relevant subject.

If you want more visits, leads and revenue you should not only depend on Organic traffic. You should invest extra and go for paid ad (PPC). Here I’m not going to spend more time on Adwords and how it works. I would like to jump on How To Setup the Google Adwords Account in brief.

Here, I am going to give the tips over Google adwords which will help you to setup the first Google adwords account.

Steps To Create Your First Adwords Account

Visit to https://adwords.google.com/home/

Click on Start Now

Fill the Email Id and your Website

Click on Continue.

Create the First Campaign

Why a Campaign?

A campaign set of ad groups which share your ads targeting location, daily budget and other things. You need to tell about your services or products what you are offering at campaign level. We can also select  the bidding options here. It asks you that how you want to pay for each clicks- Automatically or manually. You will get different options at keywords level. An adwords account contains one or many ad campaigns.

Creating Campaign

 

Click on + sign, you will get following option, Now click on “New Campaign”

 

Select the Campaign Type

 

 

You have to select the campaign type. All campaign types have their own importance. Here I would like to give you just overview on it.

There are 5 types of campaigns will be shown at this page.

Search Network:- If you run your ad here you are able to run your ads  only in text. It doesn’t include images.

Display Network – If you want to show your ads on websites, the Display Network is the best options to select. It chooses relevant websites which contain content related to your keywords.

Shopping:– Shopping ads are the best if you are a retailer and want to promote your online inventory and boost the traffic on your website. It shows the images of your products, title, price and store name.  

Video:- It let’s you run your video on Youtube and across the Google Display Network.

Universal App:- If you are having app then it is for your. You can promote your app here. This one is the best option for app advertiser.

Let’s suppose you select here Search Network, you will get the options to select the Goal, if you select the goal the adwords will show you some recommendation based on it. You can go ahead without selecting Goal too.

Campaign Setting

 

 

You need to fill the options asked here.

  • Write The Campaign Name
  • Select Location
  • Language
  • Bidding
  • Image
  • Budget
  • Start and End Dates
  • Sitelinks Extensions
  • Callout Extensions
  • Call Extensions

After providing these information, click on Save and Continue

Now you need to create Adgroup

After providing Keywords here just click on Save and Continue

Create The Ads

Here, You need to create ads which contains Title, Description and Display URL.

Fill the all information.

Final URL:- Put the landing page URL

Headline 1:- Write title in 30 Characters

Headline 2:- Again write the title in 30 Characters

Display URL Path:- Put here the words which may provide you more clicks

Description:- Describe your ads in 80 Characters

Now your campaign is almost ready. If have not added your billing method yet, the google will ask you to do so.

Once you have done with your billings, your ads will be live after approval of ads from Google.

At a Glance

  • A Campaigns contains one or more Adgroup.
  • An Adgroup contains one or more ads.
  • Find the most relevant keywords.
  • Do Keywords grouping and add them in respective groups.
  • Make sure to write the ads which should be most relevant to your website’s products or services.

Other Tips

Review your ads performance on daily basis
Link Google Adwords to Google Analytic to monitor your website traffic
Setup conversion tracking to monitor result ( sales, leads) from adwords.

I hope, these tips will help you. Thanks for reading.

Free Guest Post Websites for Professional Blog Writers

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Guest Post Websites for Professional Blog Writers

After providing various off page activity resources now I am going to provide you the list of best guest post websites which are the best in their relevant niche.

Why Guest Post?

Sometimes it is very hard to get the backlinks from a high Domain Authority websites even after having a great content. Guest Posting is the method which is well capable to provide you such backlinks. This never breaks the Google guidelines. There is no fear to be penalized by various google  updates. The readers get the well curated and informative content which again increases the trust and authority of the website and author. These are the reasons to have the guest post for your website.

How To Find the Guest Posting Sites

Here, I am giving you the list of guest posting websites. These all websites have great authority and reputation. Here the list of guest post sites will help you to get the backlinks from the high authority websites.

If you find that these data are not enough you can find the more data in Google by following method:

Use Following Keywords

Perform the search in Google by using the following keywords:-

  • Niche “submit a guest post”
  • Niche “guest post”
  • Niche “guest post by”
  • Niche “accepting guest posts”
  • Niche “guest post guidelines”
  • Niche “contribute an article”
  • Niche “want to write”
  • Niche “submit your post”
  • Niche “become a contributor”

Note:- Use the Niche for the particular Niche you are looking to post the Guest Post.

Select Guest Posting Sites

As there are lots of websites but whom do you select for  your website? So. try you to make a benchmark for your website and never get the backlink from elsewhere from that. You can make your benchmark on following factors:-

  • Nofollow/Dofollow
  • Domain Authority
  • Mozrank
  • Spam Score

How To Pitch

It is not so hard to get the content publish on these websites if we approach to the webmasters in a right way. Try to present the content to the webmaster in a such way that at least he takes a look at the content. It is more important that how you approach to the the webmaster. Your email should define the everything in less words what you want to say.

There are many ways to make the first visit to the blog owner. You can find the contact form in website where the webmaster says to reach through. But in some other cases you can get an email id. Just write an email to the webmaster. Follow the following tips which make you email content more effective:-

  • Do not forget to go through the guidelines given on the website
  • Be Personal/Personalize your email
  • Do not forget to tell about yourself and provide some links too
  • Put your Social Media links too
  • If you are running your blog, mention it too

Guest Posting Sites

Here, I am giving the Website Name along with their Domain Authority, Mozrank and “How to submit” link. It is must to provide you the submit link which saves your precious time and make your task more easy. Please go through the list and approach to them and show the power of your content.

Website Domain Authority Mozrank How To Submit
https://www.theguardian.com/ 98 7.02 Submit
https://www.forbes.com/ 96 6.93 Submit
http://mashable.com/ 95 7.05 Submit
https://techcrunch.com/ 95 6.96 Submit
https://moz.com/ 94 6.89 Submit
https://www.politico.com/ 94 7.24 Submit
http://elearnmag.acm.org/ 93 5.34 Submit
https://www.entrepreneur.com/ 93 6.92 Submit
https://www.fastcompany.com/ 92 6.55 Submit
https://www.inc.com/ 92 6.61 Submit
https://blog.hubspot.com/ 91 6.27 Submit
https://searchengineland.com/ 91 6.79 Submit
https://www.psychologytoday.com/ 91 6.39 Submit
https://www.smashingmagazine.com/ 91 6.96 Submit
https://venturebeat.com/ 90 6.4 Submit
https://www.investopedia.com/ 90 6.74 Submit
https://www.healthline.com/ 89 7.12 Submit
http://alistapart.com/ 88 6.67 Submit
http://contentmarketinginstitute.com/ 88 6.9 Submit
http://www.creativebloq.com/ 87 6.31 Submit
https://blog.getresponse.com/ 87 5.4 Submit
https://www.sitepoint.com/ 87 6.49 Submit
https://www.socialmediaexaminer.com/ 87 6.39 Submit
https://www.copyblogger.com/ 86 6.58 Submit
https://www.edutopia.org/ 86 6.45 Submit
https://www.socialmediatoday.com/ 86 6.47 Submit
http://readwrite.com/ 85 6.82 Submit
http://readwrite.com/ 85 6.82 Submit
https://blog.kissmetrics.com/ 85 5.84 Submit
https://www.thekitchn.com/ 85 6.74 Submit
https://www.opendemocracy.net/ 83 6.32 Submit
https://smallbiztrends.com/ 82 6.1 Submit
https://www.marketingprofs.com/ 82 6.14 Submit
http://blog.hellobc.com/ 81 6.2 Submit
http://www.convinceandconvert.com/ 81 6.5 Submit
http://www.lifehack.org/ 81 5.98 Submit
https://www.benchmarkemail.com/ 81 7.04 Submit
http://www.cafemom.com/ 80 6.86 Submit
https://greatist.com/ 80 5.94 Submit
https://www.hongkiat.com/ 80 6.11 Submit
https://www.manning.com/ 80 6.29 Submit
https://www.outbrain.com/ 80 6.46 Submit
https://digital-photography-school.com/ 79 6.28 Submit
http://www.thisiscolossal.com/ 78 6.47 Submit
https://abovethelaw.com/ 78 6.05 Submit
https://www.webdesignerdepot.com/ 78 6.34 Submit
https://coschedule.com/ 77 6.21 Submit
https://www.labnol.org/ 77 6.81 Submit
https://www.moneycrashers.com/ 75 5.83 Submit
https://www.polepositionmarketing.com/ 75 6.15 Submit
http://blog.sonicbids.com/ 74 7.1 Submit
https://www.goabroad.com/ 74 5.94 Submit
https://www.dailyblogtips.com/ 73 5.95 Submit
https://www.b2bmarketing.net/ 72 6.48 Submit
http://www.onegreenplanet.org/ 71 6.58 Submit
http://www.scarymommy.com/ 71 6.79 Submit
http://www.contactmusic.com/ 70 6.03 Submit
https://designshack.net/ 69 5.83 Submit
https://webdesignledger.com/ 69 6.15 Submit
https://www.advancedwebranking.com/ 68 6.57 Submit
https://www.biggerpockets.com/ 68 5.87 Submit
https://www.thesitsgirls.com/ 68 6.6 Submit
https://www.postplanner.com/ 67 5.74 Submit
http://moneysavingmom.com/ 65 6.16 Submit
https://www.blogherald.com/ 65 6.36 Submit
http://www.killerstartups.com/ 64 6.18 Submit
http://www.instantshift.com/ 62 5.88 Submit
https://socialnomics.net/ 62 5.47 Submit
https://www.searchenginepeople.com/ 62 5.87 Submit
http://www.lovemydress.net/ 61 6 Submit
https://thebark.com/ 61 6.23 Submit
https://www.shoutmeloud.com/ 61 5.86 Submit
http://www.escapeartist.com/ 60 5.99 Submit
https://www.techwyse.com/ 60 6.62 Submit
http://craftgossip.com/ 59 6.4 Submit
https://theplanetd.com/ 59 5.79 Submit
http://inspirationfeed.com/ 58 6.73 Submit
http://brainblogger.com/ 57 5.79 Submit
https://addicted2success.com/ 57 5.27 Submit
http://www.edreams.com/ 56 6.52 Submit
https://www.incomediary.com/ 56 5.64 Submit
https://www.modestmoney.com/ 56 6.17 Submit
http://trafficgenerationcafe.com/ 55 5.26 Submit
https://craftbits.com/ 55 6.22 Submit
https://hingemarketing.com/ 55 5.76 Submit
https://kikolani.com/ 55 5.53 Submit
http://www.viralblog.com/ 54 6.46 Submit
https://www.workinsports.com/ 54 5.93 Submit
http://www.sociableblog.com/ 53 5.04 Submit
https://inc42.com/ 53 5.3 Submit
https://menwithpens.ca/ 53 5.85 Submit
https://www.crazyleafdesign.com/ 52 4.88 Submit
https://www.well-beingsecrets.com/ 52 5.21 Submit
http://famousbloggers.net/ 51 5.66 Submit
http://todaysmama.com/ 51 5.23 Submit
http://www.smarthustle.com/ 51 5.81 Submit
http://growmap.com/ 49 5.67 Submit
http://www.blogengage.com/ 49 6.2 Submit
http://www.offthepost.info/ 49 6.01 Submit
https://appendto.com/ 49 5.22 Submit
https://seo-hacker.com/ 49 5.42 Submit
http://www.iamwire.com/ 48 6.24 Submit
https://www.theworkathomewoman.com/ 48 5.51 Submit
http://basicblogtips.com/ 47 5.46 Submit
https://www.colocationamerica.com/ 47 5.79 Submit
https://www.colocationamerica.com/ 47 5.79 Submit
http://www.finecraftguild.com/ 46 6.2 Submit
https://www.makingdifferent.com/ 45 6.55 Submit
http://www.prcouture.com/ 44 5.49 Submit
http://birdsontheblog.co.uk/ 43 5.08 Submit
http://www.sportsnetworker.com/ 43 5.25 Submit
http://moneyminiblog.com/ 42 5.49 Submit
http://www.beatingbroke.com/ 42 5.77 Submit
http://www.iblogzone.com/ 42 5.46 Submit
https://hellboundbloggers.com/ 42 5 Submit
https://www.techlila.com/ 42 5.81 Submit
http://www.branddrivendigital.com/ 41 5.42 Submit
https://skyje.com/ 41 5.7 Submit
https://www.mookychick.co.uk/ 41 6.08 Submit
http://sixsuitcasetravel.com/ 39 5.6 Submit
http://sportsthenandnow.com/ 39 5.41 Submit
http://beabetterblogger.com/ 38 5.29 Submit
http://financewand.com/ 38 5.9 Submit
http://liftforlife.com/ 38 5.61 Submit
http://outdoorzy.com/ 38 5.1 Submit
http://www.dealermarketing.com/ 38 5.82 Submit
https://lakeviewstudios.com/ 38 4.79 Submit
http://www.spyderoutletinc.net/ 37 4.72 Submit
http://www.webanddesigners.com/ 37 5.6 Submit
http://intheknowtraveler.com/ 36 6.06 Submit
http://www.itechcode.com/ 36 4.91 Submit
http://www.tqsmagazine.co.uk/ 36 6.26 Submit
https://blog.datacaptive.com/ 36 4.2 Submit
https://ms-tech.co/ 36 5.31 Submit
http://techpatio.com/ 35 5.44 Submit
http://www.weareholidays.com/ 35 6.04 Submit
https://yourpetland.com/ 35 5.36 Submit
http://vectorcentral.com/ 34 5.09 Submit
https://garagegymbuilder.com/ 34 5.02 Submit
https://www.entrepreneurshiplife.com/ 34 4.56 Submit
https://www.guitarchalk.com/ 34 5.07 Submit
http://www.betakecare.com/ 33 4.95 Submit
http://www.entrepreneurmomnow.com/ 33 5.51 Submit
http://residencestyle.com/ 32 5.25 Submit
https://edugorilla.com/ 32 5.12 Submit
http://www.techwebspace.com/ 31 6.19 Submit
http://traveltamed.com/ 30 5.22 Submit
http://www.highdefgeek.com/ 30 6.51 Submit
https://tenoblog.com/ 30 4.13 Submit

I have made this guest post website list after a long research and analysis. I personally have sent “Guest Post Email” many of them and get published my content successfully.

I hope you like this list. Please do comment if I am missing any guest post website here. I would like to mention them in the list.

What is Video Marketing? Benefits of Video Marketing

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According to statistics, 63 of 100 companies have started victimization video marketing. Out of these, 82 companies feel video promoting is a crucial a part of their strategy. Video is progressing speedily and can reach new heights ahead of we predict. This trend is oxyacetylene by 83 of companies’ basic cognitive process that video promoting offers them an honest ROI.

Undoubtedly, video promoting is one amongst the latest additions to your promotion tool case. You would possibly still have your doubts. Is it extremely value to think about victimization videos for small businesses? Does one have enough resources to review and apply video content in your digital marketing training.

The answer is simple: affirmative, it’s worthwhile. Not solely as a result of everyone’s doing it however as a result of video is one amongst the foremost versatile and profitable digital promoting tools out there. Here are some main reasons why you ought to use video promoting straight away.

It boosts conversation and sales

The most important thing first, Videos will cause you to some serious cash. Adding a product video on your landing page will increase conversions by about 80%. Videos may lead on to sales. Studies show that 74% of users watch explainer videos and later bought the actual product. Thus Higher the creativity, higher the sales. After all, vision is our most dominant sense. Most data transmitted to our brain is visual. Thus together with photos and graphic designs, videos will do for your business.

Great ROI

Most of the brands say that yes, videos show a great ROI as they are more creative and more appealing. Despite the fact that video production isn’t nevertheless the simplest nor most cost-effective task, its pays off success. Besides, online video pieces of writing tools are perpetually rising and turning into more cost-effective. And even your smartphone will build pretty good videos already.
Another excellent feature is that your videos don’t have to be good. It’s the content that matters the most! Latest trends show that users are principally deferred by videos that don’t justify the merchandise or service clearly enough. Caliber and poor style didn’t matter nearly the maximum amount. Thus it’s truthful to mention that video is like pizza pie, once it’s dangerous, it’s still pretty good.

It builds trust

Trust is the foundation of conversions and sales. However building trust ought to be a goal on its own. The full conception of content selling relies on trust and making semi-permanent relationships. Stop merchandising and let the individuals’ returns to you by providing them fascinating and helpful data.
The new era demands a spotlight on ignition, not simply content, on trust, not simply traffic, and on the elite individuals in your audience who square measure spreading and advocating your content.

Google loves videos

Videos permit you to extend the time spent by guests on your website. Thus, longer exposure builds trust and signals search engines that your website has sensible content.
You’re 53 times additional seemingly show up 1st on Google if you’ve got a video embedded on your website. Since Google currently owns YouTube, there has been a big increase on what proportion videos have an effect on your program rank.
Make sure to optimize your videos on YouTube for SEO. Write attention-grabbing titles and descriptions. Add a link back to your website, products, and services. Offer potential customers the thanks to take ensuing step. And explore the globe of interactive videos, to encourage actions even a lot of.

Appealing for Mobile users

Who doesn’t love watching videos on the go?

Video and mobile go hand in hand. 90% of customers watch videos on their mobile. From Q3 of 2013, mobile video views have big over 233 %. YouTube reports mobile video consumption rises 100 percent each year. Since individuals prefer to watch videos on the go, and variety of smartphone users is growing, your video audience keeps obtaining larger and larger.

In addition, Google tells US that smartphone user’s area unit doubly as doubtless as TV viewers and 1.4 times a lot of doubtless as desktop viewers to feel a way of non-public affiliation to brands that show video content or ads on their devices.

Can I Have Multiple H1 Tags in Website

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Can I Have Multiple H1 Tags

This has been always a subject of discussion and debate that is it fine to have multiple H1 tags in a page. Really there are many SEOs who have been saying repeatedly that having multiple H1 tags is not good for the website.

But this is totally wrong.

Yes, you can have multiple H1 tags in your website. This is good in terms of user experience. You will never be penalized for this.

Google has also confirmed it. Watch the video..

 

So, keep it up and create great content.

Google Ranking Factors For 2020

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Ranking Factors For 2020

Here, now the research and analysis have been started by professional to reveal the secret of Google ranking factors 2020 . As we know, Google usually keep changing its algorithm and keep making them more relevant and result-oriented. So, it is necessary to have a research which would be based on experiences (As whatever changes happened in previous years) and perfect analysis of other factors.

Here I’m going to show you the things based on both thing:

In 2016, Search Engine Land said about 3 most important ranking factors. Which includes following factors:

    • Content
    • Links &
  • RankBrain

In 2017, Search Engine Land said about 8 major ranking factors which has included following factors:

    • Link Score
    • Anchor Text Relevance
    • Keyword Usage in Content
    • Length of Content
    • Comprehensiveness
    • Page Speed
    • Mobile-Friendliness
  • Click-Through Rate

So, these were the previous years factors which helped undoubtedly a lot and gave a clear message about coming things in SEO and it really gives you a great opportunity to make your plan which helps the campaign.

Here, I’m going to present the most important Google Ranking Factors 2018 :-

    1. Content
    1. Backlink
    1. Mobile Friendliness
  1. Page Speed

Content

We have been listening for years that “Content is the King.”

Yup..its right.

This is the thing which interact with both Search Engine and Users. Therefore, it becomes more important .

The content should be more descriptive and to the point. Say just what you have shown your visitors. Try your best to create the informative content. It really works and provides better results than the other. Never mislead the visitor. It gives very bad experiences to the users and there is very little chance that they will again come back to you. It increases bounce rate. Never use the plagiarized content. You might be hit by Panda Update.

Here, giving few more tips to write the content which would be better for both Search Engine an Users:-

    • Check the Duplicate Content within the website & outside website
    • Check Grammatical Error
    • Re-check Spellings
    • Use the Heading, Subheadings while write content it make subject more open
  • Use the Bullet points after a paragraph

Understand the power of content. Content is the most important and effective part of SEO. Your content has the power which may make or break your SEO strategy. It doesn’t matter how your website structure is! How powerful you are on the Social Media! How many you have the backlinks! So, this is the most important to have the great content.

See here for more tips for optimizing content for SEO.

Backlink

This is another big thing. It is just like how are your references or links to the people in your personal life. Seriously, it helps you as much as it is. The more links, you have more authority.

“When you connect to an external website, it creates a link between both of you; this link is called Backlink for you.” It is also called External Link or Inbound Link.

How To Build Backlinks:

If you have great content it is very easy to get the backlink for your website. Create always informative content, not for only your website, but also for the other website from where you want to get a backlink.

Even having great content, there are two thing very clear about the backlinks:-

    • It is costly
  • It is Time Taking.

From Where You Should Get The Backlink?

There are few points which you must care while getting the backlink:-

That website must have…

    • Higher Domain Authority
    • Relevancy
    • Having Higher Traffic (You can check it from SEMrush)
  • Provide Dofollow Link (In some case the Nofollow link also works)

Business Listing

This is another great thing which you cannot miss. It helps you a lot in Local SEO. Create your Google Business Page. Do verify it too.

There are many other citation sites which provides you backlinks too. Never miss these websites. Choose the most relevant websites to you and do the listing here.

It builds a trust. Google also trusts on these websites and consider good to have the backlinks from these websites.

Social Media

Never underestimate the power of Social Media. You can get the backlink from these sites. These links make you trustworthy. Produce great content. Post them and do share on your social accounts.

Your business should have at least these social media accounts:

    • Google Plus
    • Facebook
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    • Linkedin
    • Pinterest
  • Instagram

Directory Submission

Yes, this is right that there are lots of websites which have a wrong reputation and it may hit your websites too. But there are some good directory websites too.

Try to get the backlink from the same niche directory website. These websites provide the links in 3 types:-

    • Paid Link
    • Reciprocal Link
  • Free Links (it gets longer time to live the link)

So, find out the best directory website and create the backlink on them.

Blog Commenting

The easiest way to get the better link. Sometimes people do not use this by saying that we are getting Nofollow links.

This is really very sad to hear their excuse. For a healthy website it is good to have the best ratio of Dofollow and Nofollow Links. So, this will improve the ratio and make your website a healthy website.

    • Do comment on the relevant website
    • Do check if they provide the link
  • Your comment should be informative. Either it adds a point or raise a question which might be solve the doubt of many readers of that blog.

Forum Posting

Do join the relevant niche website and be active on them. Do post the thread with informative content and try to answer the useful questions too.

We have seen there are lots of people who ask irrelevant or mass question. Never reply them and you should also avoid this.

There are many websites which allow the backlinks after a number of posts. In this case you can get the link by putting your link in the signature area. There are some forum posting websites which provide Dofollow links too. Try to find out these types of website and do post there.

Guest Posts

There are few SEOs who are against it and say this is not good to do Guest Post now. Guest Post is dead.

But I think it is still alive and effective too. You just need to have a proper selection of website, Right Approach and Wonderful Content.

As I have earlier stated that if you have great content it is very easy to get the backlink. Guest Post is one of the examples.

Web 2.0

Web 2.0 is an old strategy to get the backlink but still there are few which works. If you create web 2.0 on Tumblr, Wix. Weebly or WordPress, it really works. Choose the websites wisely otherwise there is very high chances to be hit by Google. So, enjoy this way carefully.

I never suggest you to do this one in mass. You can do only few.

From Where You Should Not Get The Backlink?

You should avoid the cheap and spammy website. It is very easy to get the backlink from these websites but it harms you. It might get some positive response to your website, but you should never forget about Penguin Update. Yes, this is another filter which prevents or hits the websites having weak or spam links.

Giving here few tips which guides you in avoiding the website:-

    • Irrelevant Website
    • Websites on the same IP Address
    • Websites with Less Traffic
  • Automated Links

Mobile Friendliness

Is your Website Mobile Friendliness?

If not, you are losing a good number of traffic.

In 2015, The Google has said officially that Mobile has more searches than desktop . This statement was in respect of adwords. So, we can not deny this in SEO.

Keeping this thing in mind Google has released an update related to mobile. On 21 April, 2015, Google announced this Mobile friendly update and named it Mobilegodden. It is designed to give a boost to the mobile-friendly pages in Google’s mobile search result.

You can test your website in Google’ mobile friendly test tool.

Now Google is going to launch a Mobile-first index. For now it has been launched for few websites, but later it will be implemented for all websites. There is major chance to get this in the next year as new year gift from Google. I hope so. So, now this is the biggest reason to keep this in the list of top google ranking factors 2018.

Page Speed

According to a survey  there are following points which attracts us and make the page speed more valuable:-

    • Nearly half of web users expect a site to load within 2 seconds or less
    • The same users leave the website if it load in more than 2 seconds.
    • 79% of web shoppers said they will never visit to the website if they found trouble while purchasing on that website
  • 44% of them share their experience with their friends

Now you can imagine if you have website with a long loading time period. This is the reason which compels me to put this into the tops google ranking factors 2018.

Check your website speed here at Google . The most positive thing to check here they you will get suggestions here what need to resolve in your website.

How To Improve The Page Load Time

I have earlier discussed this in my last article “How To Improve Your Website Load Time”. Here I’m giving  few tips in shorts:-

    • Enable Compression
    • Optimize Your Images
    • Minimize HTTP Request
    • Reduce Server Response Time
    • Enable Browser Caching

Final Thoughts

After reading previous years Ranking Factor and analyzing it, I have found that if we focus on these things and implement accordingly we can achieve more traffic and have a good ranking. So, I will suggest you to more focus on these things and get more traffic, sales and generate more leads.

Hope you like this article. Please do share and comment here if you have any doubt or question.

Google Has Increased The Length of Description

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Here, we have got the news that Google has increased the length of Description in SERP. Firstly, we have noticed it on the Search Engine Land. An article has been posted by the Search Engine Land and it is claiming that Google has confirmed it to the Search Engine Land.

According to the Search Engine Land ”Google says change is meant to provide more descriptive snippets”.

Now the length of snippets is 230 characters as earlier it was 150-160 Characters.

The length of Title would be remaining same as 50-60 Characters.

Now there is big chance to provide the best result to the user and to make the Google more relevant and most result oriented Search Engine.

Now Google has best option to show the best result in the SERP. Hopefully indirectly or directly the users will be benefited from it.

Adwords Image Sizes

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In Google Adwords there are two options to create ads:-

  • Text Ads
  • Image Ads

It is easy to create Text Ads in comparison to Image Ads. Here We are going to read about Adwords image sizes and some guidelines which would help you a lot.

Image Size

Why is the size of image so important? If we are presenting something to the customers and it is not properly visible, can we expect a positive response? Of course not. Always use high quality of images with proper image sizes. Here are dimensions of images which is being applied to the google ads images. Kindly follow this dimension and its ration too:

NOTE – The size limit for all image ads is 150 Kb.

  • 375 x 50
  • 414 x 736
  • 736 x 414
  • 468 x 60
  • 728 x 90
  • 1024 x 90
  • 970 x 90
  • 980 x 120
  • 930 x 180
  • 250 x 250
  • 200 x 200
  • 336 x 280
  • 300 x 250
  • 970 x 250
  • 120 x 600
  • 160 x 600
  • 425 x 600
  • 300 x 600
  • 320 x 50
  • 300 x 50
  • 240 x 400
  • 250 x 360
  • 480 x 32
  • 300 x 1050
  • 768 x 1024
  • 1024 x 768
  • 580 x 400
  • 480 x 320
  • 320 x 480
  • 300×100
  • 750×300
  • 750×200
  • 750×100
  • 950×90
  • 88×31
  • 220×90
  • 300×31
  • 320×100
  • 980×90
  • 240×133
  • 200×446
  • 292×30
  • 960×90
  • 970×66
  • 300×57
  • 120×60

Now I’m going to divide this into two parts:-

  • Best Performing Ads Images
  • Most Common Ads Image

Best Performing Ads Image Sizes

Here, I’m presenting the dimensions of those images which performs best.

  • Medium Rectangle (300×250)
  • Large Rectangle (336×280)
  • Leaderboard (728×90)
  • Half Page (300×600)
  • Large Mobile Banner (320×100)

Most Common Ads Image Sizes

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 300 x 250 – Inline Rectangle
  • 336 x 260 – Large Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 300 x 600 – Half-Page Ad
  • 970 x 90 – Large Leaderboard
  • 320 x 50 – Mobile Leaderboard

Now you know every images dimension. Use this dimensions and increase your campaign performance.

Hope you liked this article. Please be there for more updates and tips & tricks.