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grow your organic traffic

10 Tips to Grow Your Website Trafiic

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There will be multiple checkpoints that you’ll have to cross during your professional journey. You start with an idea of establishing a market for your products or services.

Next, you prepare a pathway to grow your business to success. Now, as a marketer what can be the most desired thing for you in the world? Probably “more customers” right? And what often comes after customers? The answer would be, more traffic to your site.

Driving more traffic to your website is a marathon, not a sprint! This process can be a tough one. Your content is meant to create awareness and to bring ROI. If you have experimented with everything you know but your traffic is still stagnant, then there are some points of improvement in your approach. Time to check out some Digital Marketing tips to upgrade your skills. But before focusing on more traffic your target audience should be able to find your website first.

Would you like to know how to do that?

Here are 10 tips and strategies to help you get more traffic to your website: 

  • Expand your Social Media Reach

It’s not a wise choice to ignore social media. Social media usage has been increasing at a rapid rate across the globe. You tend to find more customers through social media.

Having a Facebook profile isn’t enough anymore. Make sure you have an active presence on other social media platforms as well, such as:

  • Twitter
  • Instagram
  • YouTube
  • LinkedIn

Things you must keep doing-

  • Post content daily.
  • Try your best to get more followers.
  • Create engaging posts.
  • Respond directly to your followers to entice communication.

These actions are surely going to generate new leads for you. But remember, just because someone follows your brand on social media doesn’t mean they visit your website. Compel your followers to visit your website with your posts, provide links to your social pages to drive traffic directly to your website.

 

  • Give Your Thoughts Voice

Start blogging. If blogging is not in your marketing strategy, then including this strategy in your checklist should be a priority.

Irrespective of the business type you have or what industry you’re in. Blogging is one of the best ways to increase website traffic and generate organic leads.

Take out some time to analyze your brand. What are you offering? Tell people about your offers and services through your blog. Give people a reason to keep coming back. Your SEO gets improved because you’re constantly adding new content to your page. Your organic lead generation will increase as well.

Give your blogging a boost by guest blogging on guest posting websites. It is a great way to increase your site traffic. Try building backlinks leading to your website for readers who may not be familiar with your brand can click on those links and be redirected to your site as new leads.

 

  • Make Friends with Video Content

Consumers love video content! That’s why many marketers produce video content online. Videos get a 157% increase in organic search traffic as well. Furthermore, 46% of consumers act after watching a video advertisement.

Give people what they wish. Your business should have a YouTube channel set up, and you need to add new videos regularly. Creating a video does not require to spend a fortune. It’s easy to create and edit your videos in house.

 

  • Improve Your SEO

It is a highly effective way to generate leads and traffic. As you can see from what we’ve already talked about, implementing some of these other lead generation strategies will automatically help your SEO.

By using other tools to improve your SEO, you’ll be able to get more traffic from organic search results. That’s because when someone is looking for something online, whether it’s a product or service, they’ll probably start with a Google search.  See Google Search Statistics here.

Almost everybody uses Google to help them find information about products before they make a purchase. If you master your SEO strategy, you can direct visitors to your website anytime.

Now that they’ve found your site from a search engine, it will be easier for you to generate a new lead as well.

 

  • Leverage Long-Tail Keywords

You’re effectively using your high-intent keyword and popular keyword, right?

Then it’s time to target long-tail keywords, too. These keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Long-tail keywords are much less ruthless and they will drive the majority of your traffic to your website. Using some of the long-tail phrases into the page that already ranks for the relevant head term, you’ll start getting more relevant search traffic.

 

  • Don’t Forget Email Marketing

So many businesses are adapting to modern marketing to attract new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool. A successful email blast to the targeted audience can result in a significant uptick in traffic.

Just ignore bombarding people with relentless emails about every single update in your business.

 

  • Make the Most of the Comment Sections

You probably check out at least a few sites that are related to your business regularly, so why not join the conversation?

Blog Commenting doesn’t necessarily provide an immediate boost to referral right away. This practice certainly helps in making a name for yourself. By providing intuitive, comments on the blogs and site is a great way to get your name out there, which can ultimately drive more traffic to your own site.

 

  • Use More Infographics

The visual representation of statistics and information, if done right, can be a huge traffic magnet on both the popular pinning site, as well as your website.There are lots of benefits of using Infographics.

It can be a time-consuming process, but there are several ways present on the internet that can help you make infographics in less time.

 

  • Use the Power of Retargeting

Retargeting involves targeting customers through ads on other sites long after they’ve visited your site. Depending on the type of retargeting you do, you can often convince them to circle back to visit your site by displaying a product they may have looked at, an ad for an item they searched for, and so on.

 

  • Join the Best Digital Marketing Institute

If you’re having some problems in adapting to these tips that I have just provided for you, you can look for a Digital Marketing Institute in Delhi that will provide you with the expert assistance to boost your reach to your target audience hence grow your website traffic.

Boosting Organic Traffic and Conversion In 2019

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The amount of content on the web has grown multi-fold since the last few years. Different authors suggest different SEO techniques to rank higher up in the SERPs. But for that, you need to build organic traffic. As tantalizing a prospect as paid traffic is, research suggests that organic traffic is the one to sustain you over the longer run. Also, paid traffic involves investing a huge chunk of money with the hope that you can turn it into a profit. For some industries, it doesn’t quite work out that way.

Building organic traffic, on the other hand, is quite profitable, keeping in mind the future of your company. But it has its downside too. It’s not easy to build and sustain all around the calendar. If you put in enough effort to do so, you will certainly see the returns. The Return on Investment (ROI) is great for organic traffic.

We dig into the possible SEO techniques you can adapt to increase the organic traffic coming into your website. Not mindless SEO mind you!

Blogging

Blogging for your website is one of the most obvious methods, yet one that is taken for granted. You should write blogs frequently but do not compromise on quality. Don’t write blogs for the sake of it or because of the common misconception that it improves your SEO. Come up with content that is relevant and contemporary.

According to the Neil Patel blog, blogging is the no.1 factor in generating organic traffic! SEO slots in at no.2. Statistics also show that blogging contributes to more than 25% of organic website traffic.

Riddling your blog with many keywords is a mindless SEO technique that doesn’t work anymore. Creating good quality content is found to rank better in SERPs and improve your conversion as users tend to share it with others and the trend carries on.

Identifying Your Buyer Personas

Tap the data you have on your existing customers and create a buyer persona. This should give you a fair idea of how you’ll need to optimize the product/service you’re working. Create content that can touch a nerve of your buyer persona.

Identify the queries they have and the keywords they use while searching. Focus on optimizing your content according to your target customers instead of according to the way search engines work. You can use popular websites and tools such as the ones mentioned below:

  • You can use Quora to find out what questions people are asking about your product/service by typing in a relevant keyword in the search query. You can use these questions, and the answers people have given them to strategize your content.
  • You can also make use of the search engine called Answer The Public. It’s a completely free tool that lets you search for a keyword and gives a list of questions people are asking with that term in it.
  • A third option would be tracking the internal searches in your website using Google Analytics.

Once you have a list of questions, you can align those questions with keywords and then create content that resonates with your buyer persona.

Improve Site Security and User Trust

By now it’s common news that from Feb 2018, Google Chrome will be labeling sites without HTTPS as ‘Not-secure’. This label will be a let-down for your business and it’s highly recommended that you switch to HTTPS if you haven’t already.

HTTPS brings additional security in the form of SSL. It encrypts the data exchanged between the user’s browser and the company server. The green padlock and address bar also instill trust in the customer.

Given that Google will also be using HTTPS as a ranking factor for websites, it necessitates the need for HTTPS. You can obtain SSL certificate from trusted Certificate Authority like GeoTrust Certificate to enables HTTPS.

Boost the Content with Low-Ranking Keywords

If you run a business that faces a lot of stiff competition and tries to rank for the same keywords that your competitors use, chances are you’ll never make it to the top. There should be some keywords that you already rank for, probably low on page 1 of a SERP or page 2 etc. You can improve these rankings using a tool like SEMrush. This process is called grabbing the low-hanging fruit. In the process, you’re boosting under-performing content.

Also, instead of going for broadly used keywords and key phrases, try to make them more specific to your business. For example, if you run a business selling water pumps, don’t just use the normal keywords your competitors will most probably be using. Narrow it down and use key phrases like ‘high-speed water pumps in Colorado’. Long-tail keywords can also come in handy. This will bring more of your target customers to your website.

Reclaiming Links Mentioned Elsewhere

This involves keeping tabs on people who mention your business anywhere else on the internet. Some websites or social media pages may mention your product/service or your business itself without actually giving a link to your website. You can take advantage of this, and the conversion rate is quite surprising. All you have to do is this:

  • Use a tool such as Mention or BuzzSumo to monitor where on the internet your product/service is being mentioned.
  • Set up email and/or desktop alerts in the ‘Settings’ page of the tool.
  • Find out the website author/owner and get in touch with them. Request them to insert a link to your website.

Taking Over the Reins of An Existing Website

Generally, start-up e-commerce businesses don’t opt for this technique, but it’s more useful than it’s given credit. You can acquire an existing website and migrate it onto your site.

While looking for websites that you can acquire, look for one that has content that is relevant to your customer base. It should also have a good inflow of organic traffic.

What this does to your business is that you’ll be able to absorb all the traffic and links the original website had. It’ll also increase the content and improve keyword rankings, massively boosting your conversion.

Co-Marketing Campaigns

 Instead of taking up traditional marketing methods, you can combine with a different company to market your business. You can conduct events, award campaigns, organize webinars or do a joint case study. These are only a few suggestions to co-brand with another company.

Co-marketing campaigns provide you with the option to tap into audiences who aren’t part of your customer base. You may choose to publish a blog sharing the results of your combined study, or outlining the event you conducted etc. It helps you identify the potential of your product/service as more people read and share it.