seo mistakes

On Page SEO Mistakes That Costing You Valuable Visitors

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SEO Mistakes To Avoid in 2019

Good website SEO is any marketer’s most valued possession.

Being one of the best ways of generating qualified leads, unique website visitors and growing a business’ online presence, SEO beats all other mediums of driving web traffic.

In 2018, around 2 trillion Google searches took place every day.

This explains the whole hype about SEO. There are billions of people making trillions of web searches everyday. A sea full of opportunities.

But how to bite on these?

Google considers around 70 on page factors while positioning a web page in its SERPs.

While good on-page SEO brings-in results, lacking the same will cost you valuable visitors.

All in all, on page SEO is crucial and can be tricky at times. That’s why there are some general mistakes which occur a little too often.

In this article we’ll talk about those mistakes and focus on solutions.

Here are the most common On-page SEO mistakes that can cost you valuable traffic.

On Page SEO Mistakes That Might Be Killing Your Traffic Growth

 

1. Poor Web Design

You might have hired the greatest of the designers and thought of building up one of the most aesthetic websites ever, provided everything, it still might not be the best design.

How?

SEO doesn’t plainly work upon aesthetics. Search engines consider users’ response to overall usability of your website, but aesthetics alone can’t win you the deal.

Having said that, a questions comes up.

What in web design works for SEO if aesthetics don’t?

Referring to that, I have a checklist for you.

  • Accessibility: Starting with how easy your website is for a user to access, it comes to being easy for search spiders as well.This goes straight into better indexing.
  • Navigation: Website navigation is one of the most important factors to decide user experience.While a navigation menu is not the best thing to use on a landing page, you must ensure that all the other pages on your website have a properly sorted navigation menu.
  • A website lacking a navigation menu is more prone to make the users lose their way.

    Apart from enhancing user experience, a good navigation menu will allow your users access to more of your content. Result? More page views. Simple!

  • Layout: A good website layout is vital for keeping your users engaged on the website.

    You might be creating great content and doing everything that matters. If your website’s layout is crummy, you’ll have a real hard time retaining users and keeping them from bouncing.

    And we all know what impact a high bounce rate leaves on the search rankings.

Most search engines take high bounce rate as a negative ranking factor

To safeguard your website from this, what you need to do is focus on building a website which holds the users for a longer span of time.

The key to doing that is creating great, in-depth content and coming up with a subtle web design which is simple yet efficient.

 

2. Slow Loading Website

Your website’s SEO depends highly on its loading speed.

The initial days of internet and internet marketing might have seen and let grow even slow loading websites, as the competition is on a constant rise and Google is updating, this has come to an end.

Great websites in 2018 load at the speed of light. (not literally, ugh!)

Three seconds. Two seconds. One second. It’s always getting better.

Users dig website speed. And as they react more positively towards fast loading websites, search engines observe this and take website speed in consideration while laying the SERPs.

Apart from that, search engine crawlers find it really easy to crawl across pages which load fast.

A website which takes forever to load will never be fully crawled and indexed by the search engines. Reason? It takes too long to load up and be crawled.

But how to make it right for your site?

The first step involves you to take a website speed test.

Go to Google Pagespeed Insights or GTMetrix.com. Place your website’s url in the bar and hit enter.

A page displaying your website’s pagespeed insights will load up.

This is a kind of a report card for your site’s speed. On this page you will see all the existing issues regarding your website’s speed.

What you need to do next is pick these issues one-by-one and resolve them to improve your website speed.

3. Thin or Copied Content

When the concept and practice of SEO was new to the masses, the search engines also were not that smart.

I remember how in 2010 a web page with keyword stuffed thin content, providing little to no information would reach the first page of Google SERPs.

Marketers used this to ‘mint crocks of gold’. This was something which always used to work.

But then, search engines started working up their algorithms.

While earlier, keyword density used to majorly affect search rankings, now the algorithms have turned to prioritizing overall content quality over just keywords.

This means that any website with thin or copied or keyword stuffed content will be turned down by the search engines.

So, what’s your best bet against this?

Focus on creating content which actually helps your readers. Also ensure that no content on your site is copied. Copied content invites more trouble than we think. Worst of all, it can get you hit by a copyright infringement legal suite.

For further understanding about creating good content, keep these tips in mind.

  • Clarity of words: Before your content needs to be anything, it has to be clear with words.Don’t try to insinuate too much. Don’t try to ask the reader to assume stuff about your content. And also, try to avoid any chances of causing any sort of ambiguity with your content.This is how you keep your content simple.
  • Keep it concise: The key to creating persuasive content is conciseness.While hundreds of printed pages in a novel might appeal its readers, when you try to make a sale you need to be concise.The reason why people use internet for information is because it makes things easy.

    If they have to figure stuff out or think a lot even after reading from a website, then what’s the point of reading from that website?

    It’d be better to read from a place where content is more concise and informative at the same time, right?

    Well, now as you know, take action on this.

    Go through your content. Find the spots where you can shorten sentences. Remove errors, if any. Work on the crispness. And you’ll be good to go.

  • Create compelling content: Compellability is another characteristic your content must have.You yourselves too would have come across some persuasive content pieces. 

    Don’t you just love the way they work?

    Driving the potential consumer down the conversion funnel, like a pro. That’s where you have to be.

    So, focus on that. Create content which makes sense with every word.

    Before asking the readers to sign up, provide them quality content. Let them know that your website and you want to help them.

    Then pay attention to the language that you use while writing. The way you speak to the readers can make or break the compellability of your content.

You can also consider focusing on visual content. Web pages having visual content perform better than the ones without.

 

4. Irrelevant Outbound Links

While relevant outbound linking is crucial, adding too many or irrelevant outbound links can adversely harm your site’s SEO. This happens as a result of link juice being greatly distributed among the sites that you are linking to.

But then, how much is too much?

No search engine has ever made a mention of the exact acceptable number of outbound links on a webpage.

What we know is that more than quantity, relevance matters.

Studies have proven that adding even 7-8 outbound links per webpage won’t harm, if those are adding any value to the content.

While the statement above holds a strong ground, most webpages have 3-4 outbound links at the highest. And talking about the rightfulness and wrongfulness, both the practices work fine as long as link relevancy is maintained.

Also, note that too many do-follow outbound links will result in a leak in the page rank.

 

5. Inadequate Interlinking

As it is important to keep a check on the outbound links, internal linking matters too.

Proper interlinking of content helps in lowering bounce rates; resulting more page views.

Apart from search algorithms considering interlinking directly as a ranking factor, this reduced bounce rate also sends out a positive message to the search engines.

This helps in boosting search rankings.

But how to know if the interlinking of content on your website is proper?

Maybe these internal linking tips can help you with that.

  • Link to relevant content. Let us assume you are writing an article about how to create great landing pages.Now in that content you might talk about a few considerable design elements as well.Here, you would know if the website which you are writing that post for has an article about landing page design elements. And if there is, what you should do is link to that article.

    This is how you pick the right content to link to. Don’t add links just for the sake of adding a link. It harms more than it benefits.

    Keep it simple. Link only when it is totally making sense and adding value to the content piece that you are writing.

  • Avoid linking to ‘Contact us’ and home page of your website.‘What? Really? Why? And how to get users to see our homepage or contact us then?’Think for yourself, you know the answer to that.

    You just wrote a brilliant piece of content and added home page or contact us page link to it. What you could do instead was mention a contact detail like an email address here.

    And talking about home page, it would be better to push your readers to some other relevant article instead of sending them to the homepage.

    Also, to answer why this is required, internal or backlinks from some other website, all links build authority.

    While you can use interlinking to boost authority on some important pages on your site, linking to the home page and contact us page won’t get you anywhere.

    It’ll just result in a wasted flow of link juice.

  • Keep your internal links follow. Any backlink ever built falls under one of the two categories.Do-follow and no-follow.Moving on to what these mean, do-follow links are followed (considered) by search engine crawlers while placing a webpage in the SERPs. And no-follow links? Well. they don’t make a considerable impact on the search rankings.

    So, what I’m saying is keep all of your internal links do-follow. Also, if you’d like an in-depth study about internal linking, here is an awesome interlinking guide.

 

6. Broken Links

Digital marketers across the world have been speaking of ill-effects of broken links on SEO.

But you might want to know how exactly do these links affect SEO?

I have words to say here.

What impression would you have about a business which’s store is not taken care of? What would you think about a store which is always out of stock or suffers from the same issue every time you visit them?

The first conclusion that your mind comes to might be that the business owners are not concerned enough about the business.

Result? You would think twice before dealing with such a business.

Same goes with broken links on your website.

Finding such links, any search engine and user will get a chance to think negative about your business. This impression will be reflected in your site’s search rankings.

 

7. Too Many Ads

Another killer for SEO is the ‘plethora of ad codes’ on a webpage.

While Ads are the main revenue source for most of the websites, using too many ad codes turns both search engines and users off.

But does it technically affect that much?

Yes. For better understanding, here are the ways in which too many ads can hamper SEO.

  • Pages become heavy. The second point that I mentioned in this article was negligence of page speed.This is one common mistake that has been killing websites’ SEO plans for long.Then adding too many ads on a page simply makes it heavy. A huge load of complex codes, images and even animations. This is what ads are generally composed of.

    While every single ad added on a webpage hinders loading speed, having too many ads on a single page will result in really slow loading times. And then this will directly result in poor search rankings.

  • Search spiders have a tough time crawling pages with too many ads.It’s simple. A search crawler’s job is to crawl through the whole webpage’s code.Too many ads mean a really bulky code. This directly makes crawling a ruckus which search spiders might not feel like indulging in.

    This will result in delayed page rendering. Delayed page indexing. And poor search rankings.

    So, choose the number and type of ads you place on your site wisely.

Final words

A website’s search rankings and organic traffic depend on a huge lot of factors.

Some of these are off-page factors. Some are site-level factors. And some are on-page SEO factors.

Talking of where to begin, any website’s SEO journey starts with improvising on-page factors.

As mentioned in the first section, Google takes seventy on-page factors in consideration for a website’s SEO. This means that there is a lot you need to improve when your site’s SEO is concerned.

But what are the most important of these on-page factors? The factors which your site can’t do without? Factors neglecting which will be a mistake your site can’t afford?

In this article we tried to talk about those factors only. This was about the On Page SEO mistakes that might be costing you valuable visitors.

How to Boost Your Facebook Page Engagement

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Boost Facebook Page Engagement

Quick tips!!!!

Social media marketing is a process of gaining traffic or attention through social media sites. Social media marketing is used to promote a product or service through social media platforms. You can promote your business by enhanced brand imagining and user engagements. Now the main question arises is how you can make more people visit your page and keep them engaged with the contents.

So we are here providing you the tricks that will help you to make people engaged with your Facebook Page:-

Make a Contest Happen: People love to play contests. You must run regular contests on your Page to draw your audience’s attention. Make them do something which in turn will help you to get business growth like sharing, liking and commenting on a post to enter the contest.

Your audience will keep visiting your Page to see whether the winners are announced. This is the best way to have more people engaged with your Page.

Have Facebook Ad in Place: The best way to reach targeted audience is to invest in Facebook ads. Facebook ads will make the users aware of your posts so that they can visit your Page and you can have proper engagement of your audience.

Pools & Surveys: By asking simple questions like what they want from you, what they want you to post about etc. you can make the talk about them as People loves to talk about themselves. You will get the desired Facebook page engagement by adapting this trick. At the same time you will also get to know about your customer expectation.

Conducting regular Pools and Surveys on your page will ensure the desired engagement on your Facebook Page.

Ask Followers to Act: Unique and creative content will allow people to read your content but not necessarily they will take any action. So call them to take action by liking, sharing and commenting on your posts which will ensure enhanced engagement of People on your Page.

Enhance the Visual Feature of Your Page: A dull and unpleasant page will not draw attention of Audience. To attract audience your Facebook Page should be visually pleasing. Use of relevant pictures and visual materials on your Page will ensure best of engagement of your audience. Give them a pleasant visual treat through an attractive and beautiful Page.

Look at What Competitors are Doing: You must study properly about what your other competitors are doing to increase engagement on their Facebook page. Do something different than your competitors so that people feel attracted towards your site instead of your competitors site. Your content should be more useful, interesting and creative to draw attention of your customers and this will definitely ensure better engagement.

Draw Traffic From Another Source: There are different other social media sites available such as LinkedIn, Quora , Twitter, Pinterest or Instagram. You can use these sites to increase traffic on your Page. You can paste your Facebook page link in the content you publish on other social media platforms and can enjoy enhanced activity.

Experiment With Content Delivery: We just discussed that your content must have videos and images but this is not the end. You have to make your content visually appealing but in a different manner than what others does. For an example You can change your whole content in video rather than posting it in words. Use of original photos of your products rather than pasting stock photos in your content can be a good idea.

Determine the Frequency of Posting: You should determine the frequency of posting your content along with the quality of content. How often should you be posting? What would be the right frequency of posting? There is no hard and fast rule for this. It depends on your business needs. Keep a track on the frequencies of your posts and change that if required.

Post Keeping in Mind the Perfect Timing: The timing of your posts should be determined by keeping in mind your targeted audience. Your timing of posting should be when most of the people are online so that the can view your post and you can have them engaged on your Page. This will surely help you in getting desired engagement on your Page.

The above tricks will definitely work if implemented properly. Use the above tricks and make people engaged with your Facebook page. If there is urgent and you need to boost facebook page engagement immediately, you can buy facebook likes.

What is the Google Core Algorithm Update, 2018

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Google Core Algorithm Update, 2018

On very 1st day of August, Google released an update. Google calls it Core, Broad update itself. It actually impacts the websites who have not been showing any improvement for a long time. See what Google says in a Tweet series –




The Impact Core Algorithm Update

Lots of SEOs have seen some fall in their ranking. Few of them are claiming that this update actually affects the some particular niche website but the thing is something different from it.

As Google says that this update is Core or broad means it happens for each and every niche of website.

Meanwhile, Moz did a survey and tried to find out the actual winners and losers from the internet and here see what they did:-

 

 

What We Need To Do?

As Google stated, we do not need to do anything in respect of this update but if you are a loser you must do something in order to get the ranking what you have lost. So, what should we do?

You really do not need to do anything. You just need to do better. Improve the UX for your website and keep updating your website with new and latest things related to your industry. This is the best solution to get back your ranking and traffic.




Boosting Organic Traffic and Conversion In 2019

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The amount of content on the web has grown multi-fold since the last few years. Different authors suggest different SEO techniques to rank higher up in the SERPs. But for that, you need to build organic traffic. As tantalizing a prospect as paid traffic is, research suggests that organic traffic is the one to sustain you over the longer run. Also, paid traffic involves investing a huge chunk of money with the hope that you can turn it into a profit. For some industries, it doesn’t quite work out that way.

Building organic traffic, on the other hand, is quite profitable, keeping in mind the future of your company. But it has its downside too. It’s not easy to build and sustain all around the calendar. If you put in enough effort to do so, you will certainly see the returns. The Return on Investment (ROI) is great for organic traffic.

We dig into the possible SEO techniques you can adapt to increase the organic traffic coming into your website. Not mindless SEO mind you!

Blogging

Blogging for your website is one of the most obvious methods, yet one that is taken for granted. You should write blogs frequently but do not compromise on quality. Don’t write blogs for the sake of it or because of the common misconception that it improves your SEO. Come up with content that is relevant and contemporary.

According to the Neil Patel blog, blogging is the no.1 factor in generating organic traffic! SEO slots in at no.2. Statistics also show that blogging contributes to more than 25% of organic website traffic.

Riddling your blog with many keywords is a mindless SEO technique that doesn’t work anymore. Creating good quality content is found to rank better in SERPs and improve your conversion as users tend to share it with others and the trend carries on.

Identifying Your Buyer Personas

Tap the data you have on your existing customers and create a buyer persona. This should give you a fair idea of how you’ll need to optimize the product/service you’re working. Create content that can touch a nerve of your buyer persona.

Identify the queries they have and the keywords they use while searching. Focus on optimizing your content according to your target customers instead of according to the way search engines work. You can use popular websites and tools such as the ones mentioned below:

  • You can use Quora to find out what questions people are asking about your product/service by typing in a relevant keyword in the search query. You can use these questions, and the answers people have given them to strategize your content.
  • You can also make use of the search engine called Answer The Public. It’s a completely free tool that lets you search for a keyword and gives a list of questions people are asking with that term in it.
  • A third option would be tracking the internal searches in your website using Google Analytics.

Once you have a list of questions, you can align those questions with keywords and then create content that resonates with your buyer persona.

Improve Site Security and User Trust

By now it’s common news that from Feb 2018, Google Chrome will be labeling sites without HTTPS as ‘Not-secure’. This label will be a let-down for your business and it’s highly recommended that you switch to HTTPS if you haven’t already.

HTTPS brings additional security in the form of SSL. It encrypts the data exchanged between the user’s browser and the company server. The green padlock and address bar also instill trust in the customer.

Given that Google will also be using HTTPS as a ranking factor for websites, it necessitates the need for HTTPS. You can obtain SSL certificate from trusted Certificate Authority like GeoTrust Certificate to enables HTTPS.

Boost the Content with Low-Ranking Keywords

If you run a business that faces a lot of stiff competition and tries to rank for the same keywords that your competitors use, chances are you’ll never make it to the top. There should be some keywords that you already rank for, probably low on page 1 of a SERP or page 2 etc. You can improve these rankings using a tool like SEMrush. This process is called grabbing the low-hanging fruit. In the process, you’re boosting under-performing content.

Also, instead of going for broadly used keywords and key phrases, try to make them more specific to your business. For example, if you run a business selling water pumps, don’t just use the normal keywords your competitors will most probably be using. Narrow it down and use key phrases like ‘high-speed water pumps in Colorado’. Long-tail keywords can also come in handy. This will bring more of your target customers to your website.

Reclaiming Links Mentioned Elsewhere

This involves keeping tabs on people who mention your business anywhere else on the internet. Some websites or social media pages may mention your product/service or your business itself without actually giving a link to your website. You can take advantage of this, and the conversion rate is quite surprising. All you have to do is this:

  • Use a tool such as Mention or BuzzSumo to monitor where on the internet your product/service is being mentioned.
  • Set up email and/or desktop alerts in the ‘Settings’ page of the tool.
  • Find out the website author/owner and get in touch with them. Request them to insert a link to your website.

Taking Over the Reins of An Existing Website

Generally, start-up e-commerce businesses don’t opt for this technique, but it’s more useful than it’s given credit. You can acquire an existing website and migrate it onto your site.

While looking for websites that you can acquire, look for one that has content that is relevant to your customer base. It should also have a good inflow of organic traffic.

What this does to your business is that you’ll be able to absorb all the traffic and links the original website had. It’ll also increase the content and improve keyword rankings, massively boosting your conversion.

Co-Marketing Campaigns

 Instead of taking up traditional marketing methods, you can combine with a different company to market your business. You can conduct events, award campaigns, organize webinars or do a joint case study. These are only a few suggestions to co-brand with another company.

Co-marketing campaigns provide you with the option to tap into audiences who aren’t part of your customer base. You may choose to publish a blog sharing the results of your combined study, or outlining the event you conducted etc. It helps you identify the potential of your product/service as more people read and share it.

My Website is Not Cached By Google – Know Reason & Solutions

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Why My Website Is Not Cached

If your website is not cached, you need not to be worry. Here I suggest you to do 2 things:

1. Checking the things which might be reason behind it

2. Submit your website for Indexing

Before visiting these steps first you need to check your website weather it is cached or not.

To check it just use the Cache operator.

Cache:searchenginelibro.com

Now if your website has not been cached, you should move to step 1-

  1. Checking the things which might be reason behind it

Check Robots.txt file: You need to go in your robots.txt file and check is it block (Disallow: /) or not (Disallow:)

searchenginelibro.com/robots.txt

If your website or any pages have been put before Disallow, just remove it.

It should not look like this:-

User-Agent: *

Disallow: /

Disallow: /about-us.com

Sitemap: http://www.searchenginelibro.com/sitemap.xml

Now Check for Meta Tags:-You can check this directly from the source page of your main page:-

Robots meta directives look like this:

<meta name=”robots” content=”” > (No restrictions)

<meta name=”robots” content=”noindex” > (Do not index this page)

<meta name=”robots” content=”noarchive” > (Do not archive/cache this page)

<meta name=”robots” content=”nofollow” > (Do not follow any links on this page)

<meta name=”robots” content=”noodp” > (Do not use the Open Directory Project description in SERPs)

<meta name=”robots” content=”noydir” > (Do not use the Yahoo! Directory description in SERPs)

Normally it looks like following and it must look like this too

<meta name=”robots” content=”index” ”follow” ”archive” >

NOTE: It is no longer necessary to use the “noodp” and “noydir” directives, as both directories have been shut down for years.

2.  Submit your website for Index

Now you find that everything is working fine, you need to submit your website to the Google to index.

You can visit to Search Console >>> Crawl >>> Fetch As Google

Submit your website here. It will help you to index your website ASAP.

BTW you must keep checking your Search Console Account regularly.

Digital Marketing: A Great Way to Increase the Market For The Business

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The growth of online presence for every organization has made digital marketing a great platform to showcase the products and services through digital media. Digital marketing has turned all the traditional method of marketing into a digital form of marketing through various sources. In day-to-day life, many of the organizations have now chosen this kind of marketing disciplines to perform such activities and increase the brand awareness and had made the online visibility to the customers.

Digital Marketing is the new exchange rate for the organization in which after the ads or marketing activities are displayed what get in return is the potential consumers. With this regard, digital marketing is the safest and one of the most trending forms of marketing. There are various methods or techniques applied in digital marketing which helps the organization to gain a profit and grow business.

How Digital Marketing Make An Organization Grow Faster?       

  • Brand Awareness:  When the organizations adopt this kind of discipline, it mainly focuses on the brand awareness which is the ultimate deal in converting the visitors into potential customers. In increasing awareness digital media has made a great impact on proper usage of resources of social media, development, page optimization and others. Without digital Marketing, it is not possible to make a great deal in marketing.
  • Grabbing the Attention of Customers: Digital marketing makes a proper usage of retaining customers by performing various marketing strategies. When a consumer who has used the products and services of any company by any means of the marketing and is not satisfied with it then the other company tries to make a great deal with the consumer in retaining them back to use the services. This has affected the great prospect of digital marketing in countering customers.
  • Demand for Experienced Marketing:  There is an increased demand for social media which needs to be more immersive, providing a sort of vicarious experience for users. In a simple way, it’s no longer enough for you to post about an event–you need to take users into the experience by live-posting, or even by using a 360-degree video. Hence, we can say that this will bring a huge shift in Social Media Marketing Trends 2018.
  • Utilization of Social Media: With the recent trend seen in this years, there is going to be an enormous shift in the using of those. Social sites like Facebook, Twitter, Instagram, YouTube and others need to be handled properly. Day by day using these sites is going easier and is providing a great scene with the people. Future will be in safe hands and will, at last, be profited by everybody.

These are the few things that can help you to make your organization reach on top of the market. Apart from this, there is a major contribution which lies in the SEO activities in which one needs to follow certain rules to get high traffic and generate a high amount of conversions. This also makes a great deal of providing jobs opportunity in Digital Marketing. Candidates can search job vacancies by seeking the help of leading online job portal i.e. Monster Singapore. It connects job seekers to the potential employers.

Top 5 Tools for Local SEO

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The local SEO is very unique. Therefore, the challenges and tips to manage them are also very different from the organic SEO. The demands and solution for local businesses are different from others. Therefore, you need learn about the in and outs of the Local search system, nicely. For this purpose, you might need to learn about several tools that are available in the current times, to ease the management of Local SEO.

These tools will help you in managing your task, on a regular basis. They will even help you with time management so that you can focus for on the predetermined goals of your company. Thus, these tools will serve you as a valuable asset for your locally focused business or website. From startups to Local SEO experts, all of them can enjoy the benefits of using the below given Local SEO tools which are different from these tools–

Moz Local – This tool is the best for managing the location information for your company. This technology helps in proper administration of the location data by collecting and forwarding the data to all major information aggregators such as Acxiom, Factual, Infogroup & Neustar. It even helps you by keeping a check on the duplicate listings. It points out the incomplete or inconsistent data included about the company, on the web. So, if you are looking for something that can assist you in managing your data at one place, without any trouble then this tool is the best option for you.

It is the strongest tool available in the market that can assist you with listing management and cleanups. You can use the free version of it, to perform a quick search about your company to take a look at its major listing available on the web. Every listing is evaluated, according to which you are provided with a score, on considering the inconsistencies, completeness and duplication of the listings. If you like to do things by yourself, then this tool will prove to be very helpful for you to locate errors, but you will have to rectify them, manually. Thus, Moz Local helps you in better management of important information for your business.

Google My Business – This tool was created by Mike Blumenthal, a local SEO expert. This creation helps you to match your businesses with suitable categories. The matching is obviously based of the terms that what your business is for. The tool allows you to add ten categories to your list, you can even edit then later, whenever you want to.  To use this tool, just type your product or service or related keyword to create a listing of present categories that are already present on this tool. Along with helping you in optimization of your listings, this tool also assist the users in exploring variations of keywords while performing a keyword search.

Adwords & keywords – The Google AdWords Keyword Planner is a great tool that can assist you in knowing your geographical location in a very specific manner along with processing the keyword search task, in a easier way. You just have to enter your postal code and choose a radius. Now, enter the keywords that you want to mix up with the provided location data.  From the provided details, the tool will offer a list of important keywords that can be easily used on any keyword searching tool.

If you have unique business location or multiple business sites, then you can use this tool to make your job easier. There are many keyword generators available in the market but this one is more local specific in nature.

Schema Creator – Yes, it’s true selecting a schema creator is not easy, but they are very helpful for business. The 51Blocks’ is a good tool used for generating schema to add proper data on your website. You need to enter your business details and then run this tool to get markup that offers you with better information for your business’s SEO. The best part about this tool is that it generates the suitable code for your business.

You can even use Raven to get a more target specific tool. All types of schema will definitely help you in getting the valuable solutions not just for Local SEO but for other projects, as well.

The Google Alerts – This is the most favorite tool of any SEO expert especially for local business. The tool helps in picking up the online feedbacks so that your company can be proactive about responding on them. It helps you staying engaged. It helps in providing better client service by identifying customers’ doubts and complaints. It improves the online visibility of your business by demonstrating that you care about the views of your customers. Thus, with the help of this tool you can have a better reputation managing system for your business.

Thus, these are a few important tools that you can regularly use for Local SEO purposes, to make your business better. If you are moving forward and going to manage the Social Media for your client, use Social Media Management tool to make easy your task and better.

How to Monitor Social Media Apps on Android Phone

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Have you seen your kids and teens using social media apps on their Android cell phones all day long?

Are you worried about what really they do on the social networking apps such as Facebook, WhatsApp, Yahoo, Line, Vine, Tinder and many others?

The Android cell phones provide user user-friendly interface and fascinating experience of using social networking apps. On the other hands, employees also use these apps as communication tools on company’s owned devices within the working hours.

Further, spouse’s community also uses these tools to the fullest on their phones to interact with the partners and also with the online friends. So, parents may want to track android phones to know the activities of kids and teens on social media platforms, employers want to know why employees are using these apps on the company owned device within the working hours and last but not the least partners may want to know t whom their spouses are using social media other than them?

Social Networking Apps Enable Users to Do Following

A user can do plenty of things on the contemporary social messaging apps. A user can do chat conversations, group conversations, send online and offline text messages, audio, and videos call, Voice messages, shared media files such as photos and videos with the help of android cell phones.

What to Use to Monitor Social Media on Androids?

Obviously, you have to use the technology against the technology in the shape of Android phones and social messaging apps. All you need to use the android spy app initially and once you have successfully and secretly got access on the target Android phone. Then you can also monitor the all trendy instant messengers running on the android phone to the fullest.

Install Android Surveillance App

You just need to install the android tracking app on your target cell phone. All you need to visit the spyware for android on your target cell phone. Now subscribe to the spy phone android and you will get the passcode and ID in order to get access to the online dashboard.

Now install the android phone surveillance app on your target handset and once you have got complete the process of installation, you have to activate it on the phone. You will have options either you want to do surveillance on your target cell phone secretly or openly. Now use the credentials and get access to the online dashboard of the best android monitoring app. Once you have the complete access to the web portal of the phone monitoring app for androids, then you can visit the social media monitoring tools.

Track Instant Messengers With The Best Android Phone Spy

There is plenty of social networking apps monitoring tools are available to track the social media platform on your target Android phone in real-time and even to download the activities on android spy app dashboard.

Use IM’s Social Media

A user can get access to the android spy app dashboard and then visit the features and use IM’s social media. It empowers the users to track all the activities happen on the target android gadget such as phones, tablets, and pads. A user can view the IM’s log running on the phone such as chat conversations, shared media files such as photos and videos, Voice messages and last but not the least text messages.

Use Screenshots

A user can capture screenshots remotely and can view all the activities happen on the target cell phone android device. You can remotely capture shared media files screenshot and text messages conversations screenshots.

Use Live Screen Recording

You can use live screen recording of the android tracking software and can do a screen recording of all the trendy instant messaging apps such as Facebook live screen recording, Tinder live screen recording, Yahoo live screen recording, Whatsapp live screen recording and many other alike.

Use Keylogger

A user can use the android spying app keylogger and can their hands on all the keystrokes applied on the target mobile phone of android. It will provide you password keystrokes, SMS keystrokes, messenger keystrokes and others. This will really keep you updated regarding all the activities happen on all the social media apps running on the target Android phone.

Conclusion:

If you are looking forward to monitoring social media apps on an android phone, then waste your precious time, use android surveillance spyware and track it to the fullest.

How SEO Affects the Business of Any Organization in Long Run?

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As SEO stands for Search Engine Optimization, it refers to the activities that deal in online visibility of any website with an improved rank in search engines through unpaid forms. There are major search engines in the market like Yahoo, Bing, Google and others which are the regarded as the determinant of any ranking of the page through organic forms. Nowadays each and every sector of organization is highly involved doing SEO of the websites in order to gain traffic and enhance their online visibility. SEO targets different kind of search which revolves around image search, video search, academic search, content search and many others. In this regard companies try to make a great deal in making those things count and generate a big picture in the minds of the targeted consumers.

For running a business and enhancing sales companies are coming forward and trying to reach maximum audiences to get an increased sale as well as profit for the company. After the evolution of Digital Marketing in the marketing discipline, companies have adopted this form of marketing and are majorly focusing to get best results in the competitive world. Therefore, it has given rise to many of the job opportunities for the job seekers and to earn a great living in the future.

Major factors that affect the business of any organization includes-

  1. Improved ranking of the websites: With the effective use of SEO strategies, companies may come up to a position in which they can achieve the top page rank on the search engines. SEO involves major practices of website optimization, keyword optimization and many other things through which marketers will be able to gain best results and an increased traffic on the website which thus help the sales of the business.
  2. Brand Awareness: If you want to be in the market, you need to show you are in market. For this SEO turns out to be the major deal to counter those. As SEO is categorized under digital marketing which thus includes all the tips and tricks to gain importance and bring some of the best results. Targeting audiences will relate to branding and therefore a major return to the organization.
  3. Social Media Channels: When all the activities are performed for the organization in order to get an increased result, social media at that time plays a very important role. In order to get more audience and increase their engagement, marketers should look upon the social media channels of Facebook, YouTube, Instagram and Twitter in order to promote their products and services for the consumers and get an increased profit.
  4. Cost-effective: Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains bedrock of your online presence.

With the above tips, any company or organization can directly make a great deal in getting sales and their potential consumers. There has been seen a rapid change in sales when SEO came into effect. Professionals are trying their level best to get into this effect of promoting sales and thereby retaining maximum consumers. With SEO, competition also gets tough and moreover brings about a great change in market. As it is getting in light day by day, many of the vacancies regarding the jobs of SEO is increasing. There are millions of companies where vacancy regarding this post is maintained. Job seekers who want to get into this job post can look for jobs in different job portals and can avail the benefits. 

With these benefits, organizations will be able to gain audiences and profit at the same time. Day by day SEO has gained its importance and making a great contribution in the marketing principles. For gaining traffic on the websites, many activities are performed other than SEO which includes- Social Media Optimization, Content Writing, Affiliate Marketing, Branding, Advertising and various others. There are also paid forms in SEO which comes under PPC (Pay per Click), Google Adwords and others which are highly demanded to get the first position in the search engine.