Firstly let’s discuss in brief what E-commerce Business is??
E-commerce business is an Electronic business that involves the transfer of information across the internet and is profitable. A lot of suppliers choose to open a shop on e-commerce platforms as it is rising these days. They start their own online business and make profits through their services.
Now, what is E-commerce SEO??
Basically, the techniques that are used while marketing E-commerce Business is known as E-commerce SEO. There is not much difference in E-commerce SEO and normal SEO. The techniques used in them are almost the same.
So, now let’s talk over the tips to follow while doing E-commerce SEO:
Table of Contents
Discovering Keywords For Ecommerce Website
On-Page Optimization For Ecommerce Websites
There are many elements to consider for on-page optimization for Ecommerce Websites from keywords to social media. Let’s take a closer look at each:-
Keyword Optimization: We have identified various elements of your site’s pages that should be optimized for keywords.
Meta Titles and Descriptions: It is also known as metadata, inform the search engines what web pages are all about. The Meta title is the clickable listing in the search engine results pages (SERPs), and the Meta description is the text that follows. Both the Meta title and description should be unique to each page and optimized with the page’s primary keywords to capture search share. The text should also be compelling and well written.
Header Tags: There role on a page of content is to break up important sections of the content in a user-friendly and search-friendly way. When used effectively, headers help format the content in a way the search engines can crawl and understands it easily. It includes at least one of the page’s primary keywords in the H1 and in other header tags throughout the page to boost up the topic to the search engines.
Paragraph Copy: Copy is the actual on-page text. Even though your site is appointed as E-Commerce, this doesn’t mean you should exclude content where it is useful and appropriate for the shopper. Search engines read and index sites via text, so providing them the content they are looking for is strongly recommended.
Optimize Site Structure: Creating a well-designed website defined by content and organized around keyword research helps search engines in indexing your site’s content. It is easier for search engines to understand what your site is all about.
A well organized, optimized website also helps visitors navigate it easier to find the products they are searching for.
Internal Linking: An integral part of an optimized site structure is internal linking. Search engine robots crawl the web via links. Providing your website with the solid support of internal links that logically lead from one page to another helps search engines in understanding the overall theme. Internal links also assist visitors with navigating your site – where do you want them to go next?
Usability: Aligned with both optimized site structure and internal linking is usability. Basically, usability refers to the ease with which visitors to your site can navigate it to find the information they are looking for.
Besides making your site easy to navigate, you can increase conversions with a clear call to action (CTA) that facilitates purchases, don’t hide your sales pages or make it a complicated process for people to buy.
If you are owning a business, you must consider to hire the best Digital Marketing Agency and let them help you to increase the sales as well as revenue.
Social Media Integration: There is no doubt that social media influences search results. Optimizing your site’s content by integrating it with social media campaigns is a smart strategy that can help with your site’s rankings and thereby, E-Commerce sales.
When considering your social media integration strategy it is important to keep in mind the appropriate target audience. One size does not fit for all E-Commerce businesses, especially those heavy with images. Pinterest may be the best social platform. For others, it may well be Google+ or LinkedIn.
Avoid Duplicate Content and Mention Product Descriptions
Product descriptions are very important for E-Commerce SEO and should be informed and optimized by your keyword research. Duplicate content descriptions is a common mistake among E-Commerce businesses (which may invite a Google penalty).
A second common mistake is repeating meta titles and descriptions for different web pages. As discussed above, it is important to create a meta title and description that is unique to each page of your site.
General product descriptions also do little for conversions. Adding details – “warm,” “soft,” “cozy,” “comfortable” – that is presented to your readers. In short, detailed and descriptive product descriptions start with unique meta information and end with advertising copy.
Optimize Product Images
When using product images, you should include image file names and optimized alt text to inform the search engines of what the image describes. As discussed in part 1 of our basic SEO concepts, image file names are simple titles that accurately summarize the image’s content, while alt text describes the image in more detail.
Including image file names and alt text helps search engines understand them, as it is currently not clear whether or not Google bot has the ability to read imagery. Image file names also help to explain images to visitors with visual impairments who use screen-reading functionality. Image optimization is a very important part of E-Commerce SEO. You will also check out the image weight and loading speed. If an image takes too long to load because it is heavy, your page load time will decrease and possibly cause Google to penalize your site. Most SEOs avoid the conversion of images.
Boost E-Commerce SEO- Enable Reviews & Ratings for Your Products
Finally, enabling reviews and ratings for your products can give your E-Commerce business a competitive edge.
A great way to achieve this is to employ schema on your site’s content – and especially, its key product pages. While it sounds highly technical, Schema is just a system of code that your web development team can readily implement that helps search engines better interpret your site’s content.
With the schema, search engines can display your web pages in the search results with easy snippets that even include thumbnail images, reviews, and ratings. These results are far more compelling and more likely to be selected by shoppers than general SERP listings, giving you a competitive edge. The schema should be one of the first things to consider when doing E-commerce SEO.