Category Archives: seo

Top 10 SEO Tools in SEO

Free SEO Tools For Small Businesses

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Top 10 Free SEO Tools

Just imagine “There is no Tool”.

Really, I am telling it is much harder to do SEO or any activities related to it.

Then let’s see the tool which would be more trustable and reliable in 2020.

Here I am providing you Top SEO Tools which have different uses and their own responsibilities and role. These are very common, free and easy-to-use tools.

  • Google Page Speed Checker

This is another important tool provided by Google where you can check you website speed. If you are not well in speed; it provides suggestions too.

Just enter your URL here and this tool will tell you everything about your pages’ speed on Desktop and Mobile both.

Another For the Same Purpose: Pingdom, WebPageTest, and GTmetrix

  • Structured Data Testing Tool

It provides you a very easy way to examine on-page schema code, as well as test schema markups. All you need to do is supply the markup or the website URL, and get going! 

Structured Data Testing Tool

Another For the Same Purpose: Schema Creator  :- Schema Creator 

  • Moz Local Listing Checker

This provides the data from top business listing websites. It show whether you have listing or not on particular website. If there is, is it error less or having any error. It provides suggestions too.

Moz Local Listing Checker

Another For the Same Purpose: Yext.com

  • Google Keyword Planner Tool

Another most important tool from Google. It provides you Keywords with help of Keywords or your website. We will discuss about how to use this in detail in coming article.

It provides you most keywords with Search Volume and Competition. If you are getting keyword from another tool yet this is required for getting keywords’ Search Volume and Competition as it is the most Reliable and trustworthy tool for these matrices.

adwords.google.com/KeywordPlanner

Another For the Same Purpose: Keywordtool.io

  • Screaming Frog

It is a website crawler tool which tells you everything about your website. You can get every critical data from it. This is another tool which I like most.

  • Builtwith

Do you want to know your website technically ? Like What technology is used to create your website and more.  

Then this one is for you.

It is a great tool for those of you that are working for SEO clients.

  • Moz Tools

There are many tools to find out DA, PR, Backlinks and more. But every tools are most reliable tool.

    • Open Site Explorer — Backlinks
    • Moz Local ; we have discussed it earlier. 3rd point of this article
  • Mozbar Tool – DA, PA and Link Analysis

  • Google Search Console

We have just read how to set up Search Google Console and Use of Google Search Console. So now we well know this tool and its importance.

  • Google Analytics

We have already gone through how to Setup Google Analytics Account. This provides most valuable data and these data might change your next plan about your business.

  • Quicksprout Website Analyzer

Provides Full Analysis of your Website

It provides more comprehensive data about SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

https://www.quicksprout.com/

More Tools

Similar Web

SERPs Rank Checker

XML Sitemaps

SEO Site Checkup

Copy Scape

Ahref

Read Also:- Top SEO Mistakes in 2017

How To Start Your Local SEO Campaign

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Starting Local SEO Campaign

“Local SEO For Local Business and For Local Customers”

Local SEO is the process of optimizing the website in order to make it to rank for selected keywords in its targeting area. In local SEO most of keywords contains the Location name. E.g. Carpenter in Miami, SEO Services in Florida and so on.

Everything that applies to traditional SEO also applies to local SEO.

Then What Makes Differences ?

“Specific Geo Location”

When doing Local SEO you must always keep the Geography in your mind. The Targeted location may be Single or Multiple locations. We have already discussed about On-page Optimization. Here we will see the same things but in respect of Local SEO.

What Google Search Result Page Says…

Title

As we have learnt about it in our past article. We will follow the same things as :-

    • Always put your important keywords in start of title.
    • Never use keywords in mass amount (when it need not),  instead of it use synonyms of that keywords.  Keep it under 55-65 characters.
    • Describe your page content in the best possible way
    • Use words like HOW, WHY, WHAT, and WHERE
    • Use words like BEST, REVIEW, and ULTIMATE
  • One Title is for Only one page

Description

    • Keep it in short sentences
    • Try to use Keywords in every sentence; not exact match, use synonyms
    • Keep it under 140-160 characters
    • Avoid duplicate meta descriptions
  • Make them meaningful and descriptive, matching your content

Tip: In Local SEO, Add Location Name, Phone Number in Title and Description.

NAP Everywhere!!!

NAP ?

  • Name
  • Address
  • Phone Number

Make sure you are using these 3 things very carefully and in detailed everywhere. If you want to rank in local, you must be consistent.

If you are changing your name, update this new at every place wherever you are with your old name.

Keep your address in detail everywhere such as (street number, post code, state, country). Google MUST know where your business is located. Google is capable to check your NAP on the Web including your website. Google checks the the consistency and quantity of NAP all around the web; as Consistency is a ranking factor for local search.

Create GMB

Create Google My Business Page for your business. In Local SEO Ranking factor we can see that Google My Business page is most important factor.

www.google.com/business

What Must Be Done On GMB

  • The data provided for your business (name, address) is correct, complete and accurate.
  • Keep Category Accurate and Relevant
  • The opening hours of your business
  • You respond to each and every review customers leave about your business
  • Respond to negative reviews too. 
  • Add photos of your business.

Add Google Map on Your Contact Us Page

This is another activities which make your business more consistence and real. It is very easy to add Google Map On your contact us page. Here you can take help from Google Support .

Link Building For Local SEO

For local SEO, Link Building is too important as on page. Link building of Local SEO always starts from creating Google My Business Page. In this row we create profiles on Local Business Websites and Local SEO Citations.

Before going to create it, you must check this on that website. Whether it has been made already or not. There is a tool Yext where you can check it in bulk for many websites.

Always Verify

Without Verifying that profile is nothing. The tick ✔ mark make it more real and trustworthy. There are many ways to verify. You can verify with E-mail, Phone Number Verification or providing your Social Media Account information to that website.

Never Forget to Claim

If there is a listing which has been already created but not from your end and having wrong information about your business; just claim it. It is very easy process. Every citation Websites provide this facility.

Check Your Citations

There are lots of tool where you can check you local SEO score. Basically it tells about where your citation is created, if created is this fine or having any errors. You can get these all things from here and improve your score by fixing these issues.

You can check it on Moz and Yext.

As we have earlier said that Local SEO is not much different from Traditional SEO, you need not to worry more. Just follow traditional rules along with Local SEO for Local SEO.

Read Also:- On Page Checklist

How To Do Keyword Research

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Keyword Research Analysis

Keyword; The terms used to find anything in Search Engine.

Keyword Research is the technique which helps to find the most suitable, profitable and valuable keywords for your website/business.

Ranking for any Keyword OR Right Keyword ?

The Game starts here. Every website ranks for few keywords but that every keywords are not RIGHT keyword.  

Ranking for RIGHT keywords brings RIGHT visitors to your website and there would be more chances of Conversions. This is the reason it need to do Keyword Research.

Now without any more discussion let’s move to know How to Do Keyword Research

We have divided Keyword Research in different segments

  • Gathering Keywords
  • Getting Keywords Matrices

Gathering Keywords

This is the step where we generate keywords from different sources.

Which Keywords You Are Ranking for ?

If you have newly website then there is no need of this step. But if you have old one you can find the the keywords for which you are ranking.

How To Get Existing Keywords

  • Google Search Console

Get data from ”Search Analytics” . You can download it too. There is not every keywords are most relevant therefore choose those keywords which are most relevant.

  • SEMrush

This is another tool which provides keywords for which you are ranking.

Get Keywords of Your Competitors

This is very important to know that which keywords your competitors are ranking for. This might be you get few great keywords.

  • SEMrush

You can get competitor’s keywords with help of SEMrush. If you do not know your Competitors just put your website in SEMrush. It gives many competitors. Now you have to choose the best one.

You can get Keywords from one or more competitors.

Now you have ton of keywords after completing these two activities. But it may be you missed few keywords so use this method.

There are many Keyword Research Tool are available. Choose few of them which you are more familiar and find the keywords.

  • Google Keyword Planner
  • Ubbersuggest

Gather those Keywords which seems more relevant. Never select irrelevant keywords.

Example:-

If you are selling flowers then select keywords like

“buy flowers online”, “buy flowers”, “wholesale flowers in miami”

There should be action word into it.

Without Action word it would be like informative terms which bring wrong visitors to you.

Google Autosuggest

This is another trick to get those keywords which are being used by visitors in this time.

Google shows those keywords which users are performing search.

Get Related Search Term Too

You can get few keywords from top down of Search Engine Result Page. If you are not getting those keywords more fruitful; at least you get some ideas of keywords and as well as users.

These keywords can spark ideas of new keywords which might be very fruitful for you.

Have You Search Option in Your Website ?

If you have a Site Search; you can take idea from them. When A visitor comes on your site actually what he is looking for?  

It gives you many new ideas which would be very helpful for you.

When You Should Use Google Trends ?

This is another Google’s Product which is very useful.

If you have 2 different terms and you are confused which one to used

  • Digital Marketing
  • Internet Marketing

As we can see here how the more searches have been increasing for Digital Marketing while it is going down for Internet Marketing.

We can filter this data in Location, Date, Category and search options like web search, image search, youtube search etc.

So you don’t need to be more confused. Just see their trends and use them according to that.

Getting Keywords Matrices

Now you have a ton of Keywords but which one to select ?

Now you have gone through the many different ways to get keywords but now you need to check them “Do They Sound ‘Technically’ Good”.

Search Volume and Competition of keywords will answer this question.

  • Search Volume

This metric shows you the ‘how many people are looking for a particular keyword in specific location’ ? During search volume matriculation you can get data from the World, Specific Country or other region (Cities or States).

This data may be little bit unreliable for Seasonal Business because the search volume is basically an annual average. Here you can check it from Trends.

Since it is annual data so there might be that it doesn’t accurately predict the search traffic.

  • Competition

How Easily You Will Rank ?

The competition of keywords can answer this question.

Sometimes for a high competitive keyword it is very easy to rank for a particular website. So it totally depends on your website’s pre strength (if it is an old website).

Some Keywords may be very easy to rank for any website but it is very hard to convert them as customer. This is the reason we are talking about RIGHT Keyword from beginning of this article.

More Tips:-

  • Choose Keywords with High Search Volume.
  • Choose Keywords with less competition so that you could show some ranking.
  • Choose Keywords with medium/high competition keywords which bring more visitors.
  • Ranking for a high Competitive keywords on 2nd page is better than ranking for a keyword which are very less competitive.

Read Also:- What is SEO ?, On Page Checklist

Black Hat SEO

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Black Hat SEO

Black Hat SEO use those techniques which are against the Google Webmaster Guidelines.  It is just opposite to White Hat SEO. It includes aggressive SEO strategies, techniques and tactics which never follow the search engine’s guidelines. It is also called the Unethical SEO.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Black Hat SEO Tactics

  • Keyword Stacking and Keyword Stuffing
  • Tiny Text, Hidden Text, and Hidden Links
  • Cloaking

  • Doorway Pages or Gateway Pages

  • Bait-and-Switch or Page Swapping

  • Duplicate Content or Mirror Site

  • Spam Blogs or Splogs

  • Blog Spam or Comment Spam

  • Trackback Spam

  • Spam Ping or Sping or PIngback Spam

  • Referrer Spam

  • Link Farms

  • Cybersquatting or Domain Squatting

  • Typosquatting and URL Hijacking

  • Social Networking Spam

  • Cookie Stuffing or Cookie Dropping

  • Creating pages, subdomains, or domains with duplicate content

  • Pages with malicious behavior, such as phishing, viruses, trojans, and other malware

  • Content  Spinning

Mostly those people use these techniques who want quick return-on-investment rather than a long term investment. Search Engines are very strict in this case. They can even banned your website if you are following these techniques.

Though there may be some short-term success with the help of these tactics through increased traffic to your site and increased traffic, but never forget about Google penalties which are ready for you & can hit you any time.

Read Also:- What Is SEO ?

White Hat SEO

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White Hat SEO

The techniques which are not against the Google Webmaster Guidelines.

White hat SEO refers to the usage of optimization strategies, techniques and tactics that completely follows search engine rules and policies. It is also called Ethical SEO. It is totally opposite of Black Hat SEO.

For example, A website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

If you want to make a long term investment in your website use only White Hat SEO Techniques.

White Hat SEO Tactics

  • Make Your Site Easy to Navigate
  • Offer Quality Content and Services
  • Use Descriptive, Keyword-Rich Meta Tags
  • Focus on User Experience (UX)
  • Use Schema for a Competitive Edge
  • Link Building

This technique is the only way to go if you want your site to get ahead and become a useful part for Users and Search Engines. As Google regular brings new update or refresh its existing updates (Panda, Penguin etc), white hat SEO is a way which can escape you to be hit by these updates.

Read Also:- What Is SEO ?

What Is SEO?

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SEO : An Introduction

SEO stands for Search Engine Optimization. Search Engine Optimization is a technique which increases the visibility of a website in Search Engine. It increase the visibility of website Organically (Not Paid).  SEO is not only good in respect of Search Engine but it is good for Users too.

SEO is a technique which helps search engines to find and rank your site higher than the other sites in response to a search query or keyword and it helps you to get traffic from search engines.                         

Search engine optimization (SEO) is the science/art of increasing traffic to a website by helping it rank higher in organic, or non-paid, search results.

-Bruce Clay

Why Needs SEO For Every Websites ?

Everyone wants more traffic on their website. But how will they get it ? Basically Traffic comes from Search Engines (Google, Yahoo & Bing), Social Media and from the other websites. The majority of Traffic is driven to website by the Search Engines. In this situation if Search Engines do not find your website then hardly you will get traffic. In this case website needs to target those keywords which driven relevant traffic to the website.  

It is not the job of search engine optimization to make a pig fly.It is the job of SEO to genetically re-engineer the website so that it becomes an eagle. 

– Bruce Clay

Types of SEO Techniques

Types Of SEO

    • On Page Optimization
  • Off Page Optimization

Make Your Site Appear in Google

“Great Content Provides Great Links”

SEO helps your website to appear in Google. It totally depend on your Content Quality. If you have great content people will be more interested to take link their site from your website. It makes you more visible in Search Engine.

Read also :- On Page Checklist 2017, Top SEO Mistakes in 2020

Top 5 SEO Mistakes For All Time

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Mistakes Of SEO

After investing lots of time and money in Website development; now website owner again invests into it to get more traffic. The SEO Experts invest their knowledge and time into it to get more traffic and better ranking but due to few mistakes he never gets it.

These are the mistakes which do not seem like mistake but they have large impact on the website.

  • Copied/Duplicate Content

Have you hired Content writer ?

Yes.

Even after that you are getting the copied content. Shame!!!

Really this is unacceptable. Whenever you get a content from your content writer never forget to recheck this. You can take the help of Copyscape which checks the duplicate content from all over the web.

For the On site content too you need to follow this. There should not be any copied or repeated content in  your internal pages too. This is important to perform a SEO audits on regular basis in order to check content. It is better to be aware of your content which might be copied from internal or external website.

  • Content Only Keyword Oriented

Have you only Keyword Oriented Content?

What are you giving to your Users/visitors ?

Do not write content only Ranking or Traffic oriented but produce something for your visitors too.

Writing keyword oriented content is good practice but stuff only content is not. Sometimes it happens when SEOs do the keyword stuffing in order to get ranking but this is not far better. Your website might get the initial hits, but this is not going to work for long way and one day you are going to be hit by Google. Google has many algorithm and tools to check the content so always put quality content.

  • Use of Meta Tags

This is the first thing which user see and get to know about your website. Whenever someone performs a search in Google he spots the first thing is website’s Description and Title. User visits to your website after reading  these things. So, never underestimate this it is looking small having few words of content but it has have weightage.

Never forget to use meta tags (Title Tag, Description Tag) in your web pages. Write your unique and persuasive title tag with important keywords.

<head>

<title>Your Title Is Here</title>

<description>Your Description Is Here</description>

</head>

  • Not Configuring Webmaster Tools of Major Search Engines

Have You Google Search Console (the new name of Google Webmaster Tool)?

Yes.

And Bing’s and Yahoo’s ??

No.

It is so common to have Google Webmaster Tools and it is also common to miss the other webmaster tools.

Isn’t it ?

You must know your website in respect of every Search Engine. Every Search Engine sends notification which may differ. So, do not waste your all efforts till you have put and configure the webmaster tool of every major Search Engine like Google, Yahoo and Bing.

  • Broken Links

Links That no longer lead to the intended or expected destination are known as Broken Links.

It can be Internal and External links.

For Internal Link, you should always keep checking your webmaster tools. It tells about 404 pages or broken links. It is very to download them from here and fix them. Due to broken links you can lose number of visitors. So, always keep tracking your webmaster tool and fix them.

For External link, you should have a record of your every backlinks. Try to check them on regular basis. It happens that we forget to keep checking those links although it is hard work but you must do it. You have invested your content and time for these backlinks and these are the backbone of your website.

If there are any error you can inform to Owner of that Blog/website and request them to fix the occurring error.

Besides these mistakes, there are other mistakes like 404 errors, not using correct anchor text, failing to install Google Analytics and countless others.

Don’t let these common mistakes kill your SEO strategy. It’s important to keep update yourself to prevent these mistakes from occurring.

See :- On Page Checklist

On Page Checklist

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On Page Checklist

Want to Improve Traffic and Ranking of your website in Search Engine follow this checklist

There are basically on page optimization depends on your business. Which types it is – Local Business or Global Business ? What is its priority – Ranking or Traffic ? We will provide on page checklist for Local Business in our next article. Till then enjoy this one:—

It’s a simple checklist where I have tried to focus on each and every point which are responsible for SEO friendly Website.

Title

Title Tag is the most important part of your website.

  • Always put your important keywords in start of title.
  • Never use keywords in mass amount (when it need not),  instead of it use synonyms of that keywords.  Keep it under 55-65 characters.
  • Describe your page content in the best possible way
  • Use words like HOW, WHY, WHAT, and WHERE
  • Use words like BEST, REVIEW, and ULTIMATE
  • One Title is for Only one page

<title>Here is Your Page Title</title>

Description

After Title Tag Description is the most important and result-oriented parts.

  • Keep it in short sentences
  • Try to use Keywords in every sentence; not exact match, use synonyms
  • Keep it under 140-160 characters
  • Avoid duplicate meta descriptions
  • Make them meaningful and descriptive, matching your content

<description>Here is Your Page Description</Description>

URL Structure

URLs have to make perfect sense and be descriptive and should produce meaning.

  • Do not use any special character, numbers
  • Keep it up to 4-5 words
  • Easy to read
  • Use ”-” as word separator instead of “_” .

Non-search engine friendly URL – http://www.mywebsitename.com/?p=54382

SEO-Friendly URL – http://www.mywebsitename.com/how-to-optimize-your-content/

Headings

Use H1 tag very smartly. Always put your important keyword in H1 tag. In other Headings (H2, H3, H4,H5,H6) use keywords in variances and synonyms

<h1>Example Title</h1>

<h2>Example Subtitle</h2>

<h3>Example Subtitle</h3>

Image

There is very important role of images in content. Content with images has more influence rather that the content without images. Write the name of images according to your keyword. Try to use your keywords. As alt tag play a vital role in images. Google does not read the images. It read the alt tags.

<img srcset=”www.searchenginelibro.com//use-alternative-tags-smartly”alt=”Use image Smartly”>

Here are points which you must keep in mind while optimizing an image –

  • Image Name
  • Alt Text
  • Image Title
  • Image Compression

Content

Content was/is/will be the king. This the part of your website which attracts the visitors on you website, retain them and make them to run away too.

  • Check Content Duplicacy within website or outside website.
  • Check Grammatical Error
  • Re-check Spellings
  • Use of Heading, Sub-headings
  • Use of Bullets points after a paragraph

Page Speed

Before April, 2015 Pagespeed was not a ranking factor. In April, 2015 Google has announced this. Now it has been a dominant factor for ranking and traffic. There are many tools are available to check page speed and they also provide recommendations and suggestions to improve your page speed.

Sitemap

It makes easier to find your pages either by Google or User.

There are mainly 2 types of sitemap. XML Sitemap and HTML Sitemap.

Google takes help from XML Sitemap while Users from HTML Sitemap. There no any downside of using XML Sitemap but there might be if you are not using it. So, you must create Sitemaps for your website/blog.  Google has added new formats other than web pages so that user can create separate Sitemap for different contents.

  • Mobile
  • News
  • Video
  • Geo
  • Images

How To Check it ?

Put sitemap.xml and sitemap.html at the end of your domain respectively for XML and HTML sitemap.

http://www.abc.com/sitemap.xml

http://www.abc.com/sitemap.html

Robots.txt

With the help of Robots.txt, Website owners instruct the search engine robots about which pages have not to be followed.

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit.

Syntax:-

User Agent: *

Disallow: /put-that-pages-google-have-not-to-follow

Sitemap: www.searchenginelibro.com/sitemap.xml

How To Check it ?

Put /robots.txt at the end of your domain.

http://searchenginelibro.com/robots.txt

Canonical Issue

When a web page is accessed by Search Engine from several different pages is called Canonical issue. In the resultant you will have a duplicate page and duplicate content.

Example:- If the website http://searchenginelibro.com/ is opening from following both URLs too

http://searchenginelibro.com/

http://searchenginelibro.com/index.html

How To Fix it ?

The most effective way is to resolve the canonical issue is permanent 301 redirection. The another way to deal with this issue is using canonical Tag .

Canonical Tag basically tells the Search Engine which version of URL you want to appear in SERP.

<rel=”canonical” href=”www.abc.com”/>

Favicon

It does not seem so important but you know everything has its own importance and speciality. And Yes Favicon has too.

A favicon (short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page.

—Wikipedia

Why You Should Have Favicon ?

  • Build Trust
  • Differentiate your website from other websites
  • It makes professional
  • Recognised Easily

Social Connectivity

Social pages play a hidden role in Ranking and Traffic for any website. You can spread your content through strong social connections. Give Social Buttons a prominent place on your website and never forget to use them whenever you update new content or product on your website. There is not directly impact of it but there is a secret relation between Social Media and SEO which may affect your Ranking and Traffic.

Tools- To measure the performance of your website, web pages, visitors, Top performing pages and more, the tools must be installed in your website:-

  • Google Analytics
  • Google Search Console
  • Bing Webmaster Tool
  • Yoast SEO, if you are using WordPress

Read Also: Top 10 Free SEO Tools

Top 5 Techniques For On Page Optimization ?

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On Page Optimization

On Page Optimization (aka On-page SEO) refers to make change into the website in order to Optimize the website. In this section, we optimize the content on site, meta description,  title tags and more. If you are going through the On Page Optimization of your site or Blog do not forget to check this amazing on-page Checklist.

Top 5 On Page Optimization Techniques

Below we are giving the most effective and necessary on page optimization techniques which are being used by SEOs.

 Site Speed

Google has included Site Speed in its ranking factor. Now this has been a major  part of SEO and by improving this, we will be able to maintain those traffic on the website.  According to a research that  47% of your target audience expects your website to load in under two seconds.

In this speedy life who wants to spend more time. So it is clear that you are loosing your traffic just because of traffic. Improve you Site Speed and gain more traffic and conversions.

Meta Tags Optimization

It is a good practice to have metas and optimize them according to your keywords. Lets have look on them :-

We will read these Meta Tags in separate articles in depth but here we just have a sharp look over them…

Types of Meta Tags How Do We Know Code
Meta Keywords This Defines the Title of your Topic or Webpages.
<head>
<title>Your Title Is Here</title>
</head>
Meta Description This displays below the Title of your webpages in SERP.
<head>
<description>Your Description Is Here</description>
</head>
Meta Google Verification You Get this tag when you have to verify your ownership of the website in the Search Console.
<meta name=”google-site-verification” content=”TVcVOncxy_RspRGzAcLIjhONNg3LkmDatWYxwSF52St” />
Meta Distribution It defines the level of distribution of your web pages in WWW e.g. Global, Local, IU
<meta name=”distribution” content=”global”>
Meta Robots It instructs robots to how to crawl your web pages.
<Meta Name=”ROBOTS” Content=”NOYDIR, NOODP, NOARCHIVE”>

 Content Optimization

This is the most important part of any website as well as most toughest work. Content is the backbone of SEO as we have been listening the phrase from long time “Content Is King” .

Why ? Why content is the king why not backlinks or any other things ?

According to a HubSpot content marketing report from 2014, nearly three-fourths of consumers prefer to research companies and businesses through articles, instead of annoying advertisements.

Content that drives traffic …

  • Is practical, useful and valuable
  • Is interesting to read
  • Is in-depth and well-written
  • Is written with the user in mind
  • Solves a problem
  • Is easy to share
  • Is optimized for a high-volume keyword

Content that are Optimized too…

  • Create Correct Content (No Spelling & Grammatical Errors)
  • Use Appropriate Keywords
  • Have Strong Title and Headings
  • Use Keywords on Right Place
  • Make Natural Anchor Text

Jot down your content for people, for user not only for Search Engines. Your content writer must know who is your customer and what does he want. It will be good if you do a Customer Persona and then write the content. This types of content will drive more traffic to your website. In Digital Marketing Content has a bright and evergreen future.

Mobile Friendly

This is the time of Mobile not Desktop. Google has officially announced that there is more searches on Mobile than on Desktop. So it has been important to optimize your site in regard to Mobile.

You can check out your blog/websites whether or not your blog/websites are responsive through Mobile Responsive Test Tools.

If you are using WordPress, it is not hard to make your website Mobile Friendly.

Heading Optimization

Do you use Keywords in headings ?

No.

Why ?

You are missing a chance to come to nearer to 1st page.

How to Use ?

Heading 1

Use your main Keywords in H1 tag. The H1 Tag must contain you most import keywords.

<h1>Main Keywords</h1>

Headings H2, H3, H4, H5 & H6

Include your keywords in Subheading and make this subheading H2 tag. If there are more subheadings include them in other heading (h3,….h6).

Here I want to have a look over all the things once again.

  • Site Speed
  • Meta tag Optimization
  • Content Optimization
  • Mobile Friendly Website
  • Headings Optimization

Follow these top 5 steps while optimizing your website and get more traffic and better ranking.

Read Also:- Top 5 Mistakes In SEO in 2020