Pennsylvania is a northeastern state in the United States. It is well-known for its important position in American history, as it was the birthplace of the Declaration of Independence and played a pivotal role in the American Revolution. Pennsylvania is also home to a number of well-known landmarks, such as the Liberty Bell and Independence Hall. Philadelphia, the state’s largest city, is known for its rich cultural history and thriving arts community. Pennsylvania is also home to a number of additional significant cities, including Pittsburgh and Harrisburg.
Erie, Pennsylvania – A Vibrant City with Rich History and Stunning Scenery
Erie, Pennsylvania, is a beautiful metropolis located in the state’s northwestern corner, adjacent to Lake Erie. Erie is a thriving metropolis with a population of approximately 100,000 people that offers a rich history, breathtaking scenery, and a variety of attractions and activities.
Presque Isle State Park, a gorgeous peninsula that extends into Lake Erie and features sandy beaches, hiking trails, and a variety of recreational opportunities, is one of the most notable attractions in Erie. The Erie Maritime Museum is home to the US Brig Niagara, and the Erie County Historical Society provides insight into the city’s past.
Erie is also well-known for its flourishing arts and culture scene, with numerous galleries, museums, and theaters showcasing both local and international talent. Among many other locations, the city is home to the Erie Philharmonic Orchestra, the Erie Art Museum, and the Erie Playhouse.
For sports enthusiasts, Erie is home to several minor league teams, including the Erie SeaWolves and the Erie Otters. Erie also offers a variety of shopping and dining options, from local boutiques and specialty stores to national retailers and chain restaurants.
Erie is a thriving city that provides something for everyone, from its breathtaking natural beauty and rich history to its flourishing arts and culture scene and diverse range of activities and attractions.
Why You Should Use Free Online Classifieds in Erie, Pennsylvania
If you’re seeking to buy or sell goods and services in Erie, Pennsylvania, online classifieds are an excellent option to consider. Here are several reasons:
– Convenience: Because online classifieds are accessible 24 hours a day, seven days a week, you can peruse and post ads whenever it is convenient for you. Additionally, you can access classifieds from any location with an internet connection, whether you are at home or on the go.
– Free online classifieds enable you to reach a large audience without spending any money on advertising. This can be especially useful for small enterprises and individuals who are selling products or services on a limited budget.
– You can reach potential consumers or purchasers in the Erie area by targeting your online classified ads to specific geographic regions. This can increase the likelihood of making a transaction or locating the goods or services that you seek.
– Typically, online classifieds offer a variety of categories, from housing and employment to automobiles and domestic goods. This makes it simple to locate the specific goods or services you need or to sell items you no longer require.
Free online classifieds in Erie, Pennsylvania, are an excellent resource for anyone seeking to purchase or sell products or services in the area. They offer convenience, affordability, targeted advertising, and a wide selection of categories.
Here is a list of the top 12 online classifieds in Erie, Pennsylvania:
1- AdvertiseEra is a classifieds website that operates in Erie, Pennsylvania, and throughout the United States. The platform provides a user-friendly interface for connecting and transacting between buyers and merchants. A variety of categories, including real estate, vehicles, and electronics, are accessible to users. The website is free to use and facilitates local buying and selling. With AdvertiseEra, users can swiftly and easily reach a localized audience and conduct transactions.
2- ClassifiedsFactor is a well-known website for local classifieds in the United States, including Erie, Pennsylvania. It provides an accessible marketplace for individuals and businesses to purchase and sell goods and services. The website features numerous categories, including real estate, automobiles, employment, and others. The website is free to use, and its user-friendly interface allows users to rapidly connect with local buyers and sellers. ClassifiedsFactor provides a dependable and efficient method for individuals to purchase and sell goods within their community.
3- Craigslist is a well-known classifieds website that serves users in the United States and around the globe. It is a free platform where individuals and businesses can post advertisements for goods and services they desire to purchase or sell. Users can navigate through numerous categories, including housing, employment, for sale, and services. Craigslist has earned a reputation as the go-to platform for purchasing and selling used items, making it a favorite among bargain hunters. However, users must exercise caution when utilizing the platform, as fraud and schemes are possible.
4- eBay is a popular online marketplace that enables users to purchase and sell items worldwide. The platform offers a variety of categories, including electronics, clothing, and collectibles. eBay offers both new and used products, and its auction-style format enables customers to place bids on items of interest. Integrated buyer protection policies guarantee the security of all transactions between customers and sellers. In addition, eBay provides sellers with a variety of tools and resources for expanding their enterprises, such as analytics and marketing tools.
5- Facebook Marketplace is an online marketplace where Facebook users can purchase and sell local goods and services. The platform is accessible via the Facebook mobile app and website and is free to use. Users are able to browse and search for products by category, location, and keyword. Facebook Marketplace is popular among small businesses and individuals who wish to sell items within their local community swiftly and easily. The platform’s integrated messenger service can be used for transactions, and buyers and sellers can leave ratings and reviews to develop community trust.
6- FinderMaster is an extensive online classifieds platform that includes Erie, Pennsylvania. It provides an intuitive interface for buyers and sellers to post and view advertisements for products and services. The website features numerous categories, including real estate, automobiles, employment, and others. FinderMaster is a free service that facilitates user connections with local buyers and vendors. The platform also provides vendors with a variety of tools and features to help promote their advertisements and reach a larger audience.
7- FreeAdsTime is a leading online classifieds platform that includes Erie, Pennsylvania. It provides a user-friendly interface for posting advertisements for products and services by individuals and businesses. The website features numerous categories, including real estate, employment, automobiles, and others. FreeAdsTime is a user-friendly platform that allows users to purchase and sell locally at no cost. The platform also provides vendors with a variety of tools and features, such as ad promotion, to help them reach a larger audience and increase their sales opportunities.
8- GiganticList is a free online classifieds platform serving all North American communities, including Erie, Pennsylvania. It provides a straightforward and intuitive interface for individuals and companies to purchase and sell goods and services. The website features numerous categories, including real estate, employment, automobiles, and others. GiganticList is a free service that facilitates user connections with local buyers and vendors. In addition, the platform provides a variety of tools and functions to help vendors promote their advertisements and reach a larger audience, thereby increasing their chances of making a sale.
9- H1ad is a free classifieds website serving all cities in North America, including Erie, Pennsylvania. The platform provides a user-friendly interface for posting and browsing advertisements for products and services. It includes a variety of categories, such as real estate, vehicles, employment, and others. H1ad is a free service that facilitates communication between users and potential buyers or vendors in their local area. The website also provides sellers with a variety of tools and features to help them promote their advertisements and reach a larger audience, making it easier to sell items swiftly and efficiently.
10- Overstock is an online retailer offering a variety of products, including furniture, home decor, bedding, apparel, and jewelry. The company’s low prices and frequent promotions make it a popular destination for consumers seeking to save money. In addition to a rewards program that enables customers to earn rewards on purchases, Overstock offers free shipping on the majority of orders over a certain threshold. Overstock has become a go-to online purchasing destination due to its extensive product selection and competitive prices.
11- WallClassifieds is an online classifieds platform that enables users to post advertisements for goods and services. The website features numerous categories, including real estate, employment, automobiles, and others. WallClassifieds is a free service that makes it easy for users to communicate with local buyers and sellers. In addition, the platform provides a variety of tools and functions to help vendors promote their advertisements and reach a larger audience, thereby increasing their chances of making a sale. WallClassifieds encompasses every city in North America, including Erie, Pennsylvania.
12- Wish is an online purchasing platform that provides an extensive selection of reasonably priced products, including apparel, accessories, electronics, and home decor. The company obtains its products directly from the manufacturer, allowing it to sell them at a lower price than most other retailers. Wish offers a mobile app and website, both of which feature an intuitive interface for perusing and purchasing products. Additionally, customers can save money with daily discounts, promotional offers, and Wish Cash rewards. Wish.com offers a vast selection of products at competitive prices, albeit with lengthier shipping times than other retailers.
Individuals and businesses can use a variety of online classifieds and e-commerce platforms to purchase and sell goods and services. There is likely a platform that meets your requirements, whether you want to purchase a used car or sell handmade goods. Popular online classifieds such as Craigslist, FreeAdsTime, and WallClassifieds provide users with a convenient way to purchase and sell locally, while e-commerce giants such as eBay and Overstock offer a vast selection of products at competitive prices. Individuals and businesses can discover the platform that best suits their needs and preferences because there are so many options available.
SEO is an acronym form of Search Engine Optimization. SEO is a set of processes that helps you to get “Free”, “Organic” and “Non-Paid” traffic on your website. SEO is the process which optimizes the website in such a way that it makes the websites to rank for several targeting keywords in Search Engines.
The SEO activities can be divided into 2 important parts –
On-Page Optimization is a process to optimize the website in respect of targeted keywords and location. It contains important changes to the website. The On-Page Optimization is performed on the same website for which the SEO is being done.
Major Elements of On-Page Optimization
Website Speed Optimization
Internal Link Optimization
And Technical Optimization.
Overall, On-page Optimization covers the changes being done on the website in order to get it ranked in Search Engines for targeted keywords.
The things which are being done off the website (Not on our website), comes into the Off-Page Optimization. In Off-Page Optimization, you try to get the backlinks for your website with the help of several off-page activities.
Basically, with the help of Off-Page SEO, you create Brand Awareness, Trust, and Revelation of our services or products.
Search Engines use links to determine the quality of content on the website. If a website is linked to more websites it means people are loving its content and they love to connect with it.
How to Get Backlinks?
Getting backlinks is one of the most crucial parts of SEO. The more quality number of backlinks builds more exposure for your website. Here, I am sharing a few of the methods to get quality backlinks:-
Create Quality Content
Set-up Social Media Accounts and do regular posting
Create Media (Images, PPT, Infographics & Videos)
Importance of SEO in Digital Marketing
Digital Marketing is a set of different activities on different platforms. SEO is one of the most important activities in digital marketing. If you are running your business on the website the importance of SEO increases more. Any business which is mostly dependent on the website, it should go for SEO services.
If you want to have a website to provide the information to the people it may not require SEO services. But if you are using your website for conversion purposes such as sale, lead generation, subscription, and more then you need SEO for your website.
Why SEO Is Important For Businesses?
There are few good points that describe why SEO is important for business and why the business owner must take the SEO services for their business and website. Find the following strong reasons-
Visibility – SEO helps the website to be more visible to the relevant people. The website comes more frequently in Google searches while people ask any query related to your business. Optimizing your websites gives you a higher chance to appear in google searches. Once you start ranking higher for more keywords your visibility also will go higher.
Organic Traffic – For any website:s traffic, the Organic Traffic is 70% more responsible. This is the main reason that SEO is important for your business. SEO is the best way to get lots of traffic on the website. Organic Traffic has the capacity to make a flow of traffic on your website.
Once you get a higher position in google it will be very easy to get a high volume of traffic on a daily basis. And it will remain for a long time. This is a major benefit of the SEO campaign. When you do SEO you actually play a long time game.
SEO (Organic) traffic is more convertible so the organic traffic is profitable too. According to a study SEO traffic converts 10x higher than Social Media and Paid Traffic.
Trust and Credibility – SEO has the power to make any brand more trustworthy, stronger, and well-recognized. Actually, the prior goal should be building trust among your audiences.
The people should find your business on Google in the best way when they make any searches with your brand name. You should provide them a solution when they land on your website. Providing a solution will make your brand more credible. The customers would like to visit you again. In this way, you will keep winning the matches against your competitors.
A Long-Term Game – SEO is an investment. It is opposite of the paid campaigns. In paid campaigns, you will be getting leads or traffic till you are paying for that. While SEO is a long term game. You will be getting the traffic and leads even if you stop the campaign for a while. Sometimes SEO gives you a quick result and sometimes it takes time. But once the SEO is done in a proper way; it is long-lasting. Therefore, SEO is important for business for short term and long term goals.
SEO Is Cost-Effective – In comparison to paid campaigns, SEO is a cost-effective campaign. It may not give you instant results but once started it will be long-lasting. While in paid marketing, as long as you pay; your ads will be appearing. Once you stop paying your ads will disappear. As SEO plays a long term game, this is why it is a cost-effective campaign.
SEO Is The ROI King – There is no surprise in saying that SEO has the highest ROI in comparison to other marketing aspects. As SEO is a Cost-Effective and Long Term Game; it makes it a more ROI oriented campaign. Therefore, there is no doubt calling SEO an ROI king.
Why SEO Matters?
SEO is not only about traffic and ranking. It is also about how the people are reacting once they land on the website. Good SEO means Better User Experience too. If people are landing on the website but they are not interacting or engaging with the pages; this is not going to be beneficial for you. SEO makes the website:-
Better Page Speed
User-Oriented Website Architecture
SEO Saves You From Google Updates
The best part of taking SEO services for your website prevents you from being penalized. Google has already released several google updates to provide the best search results to the users. It prevents the website to rank which contains copied content, spam links, vulgar content, and more. The SEO helps you to prevent from these google updates and lets you rank higher always.
Benefits of SEO
We have just seen some pretty good reasons why business owners must take SEO services. There are some benefits of SEO-
SEO services provide you the quality traffic which always has a greater conversion rate in comparison to paid ads.
SEO Services are cost-effective as you don’t need to pay always to get the traffic like the paid ads.
SEO services help you to improve the user experience on your website so that users don’t leave your website even without taking any action. It improves the bounce rate and dwell time of your website.
SEO Services help you to convert your business or products into a brand. It increases its value.
SEO Services open the gate for those customers too who may come from Email Marketing, Social Media, or Paid Ads but somehow they couldn’t come.
How Does SEO Work?
Search Engine Optimization makes the website in such a way that Search Engines and Users both like to interact and find it useful. The website should be informative, easily interactive, and user friendly. To understand it in an easy way, we can breakdown it in following segments-
In this segment, The SEOs make changes on the website in order to make it Search Engine and User friendly. On-Page SEO contains several practices which contain the following part of the website-
Content – Content is one of the most important parts of any website. It conveys the user and search engine crawler about the services or information you are providing. The Search Engines crawler primarily check the following things in the content in respect of your services-
Website Architecture – This is another most important part for the search engine crawler to find the best web page and show them in SERP. The Search Engine bot looks for better architecture and layout of the website. A website with a bad architecture and layout can affect the followings-
Technical Optimization – It contains the most and several important changes in the website. The followings are some important changes which come under the Technical Optimization –
Meta Description Tag
Alt Tag and more.
Owing to so much importance, let us see how SEO is relevantly important for your business –
Pay According To Your Budget
Before going to have SEO services from any consultancy, you can see their pricing list and choose the consultancy according to your budget. Here you don’t need to pay daily to get the daily traffic. Although it is a long term activity and it doesn’t provide the result instantly. Sometimes you have to wait for the result patiently.
Once you start getting traffic, it will be for a long time. Later It does not require much effort as you were putting in initially. If you wish you can ask your SEO Consultancy to stop the work for a few months but it may be a blunder to stop it forever or for a long time. Stopping SEO for a long time may impact badly and you may lose your ranking and traffic. So, choose the time wisely according to your business and budget.
A Higher ROI
Many surveys have revealed that SEO is a marketing strategy with the highest ROI. It is cost-effective and provides results for a long time. There is no doubt that sometimes it takes more time than expected in giving the result, still, it is a more profitable campaign for any online business. SEO ensures that you are able to generate valuable Click-Through Rates and a higher ROI.
SEO Benefits Your Other Digital Marketing Strategy
Yes, this is again a good thing with SEO. SEO never runs alone whether it is a success or failure. SEO helps you in other marketing campaigns such as Paid Ads, Social Media, Email Marketing, and more. If SEO is working fine for you, you are not going for a blast on other campaigns’ failures.
SEO is the best marketing option for any online business. It doesn’t matter how old or new your business is. It works with the same enthusiasm in both scenarios. So, if you are hoping for a high ROI for the long term; invest in SEO. Choose SEO Services according to your business nature. It may be seasonal, local, global, or multi-location business. Tese all types of businesses have slightly different SEO strategies and so the budget.
Let us know if you are looking for SEO services, we would love to help you.
I have collected 50 SEO Questions with Answers which are going to help you in your interview. These are the most asked questions for the SEOs. You will be more able to answer the question if you went through it. This “SEO Question and Answer” includes questions from each part such as SEO, Search Engine’s Algorithm, Updates, SEO Tools, On-Page SEO, Off-Page SEO, and more.
Please go through each question carefully. I am sure these SEO Questions and Answers are going to help you a lot.
Best of Luck!! Enjoy the Reading!!!
Questions Related To Search Engine
What is a Search Engine?
Ans. A search engine is a web-based software system that is developed to provide relevant information on the World Wide Web. Search engines generally answer the queries entered by the users by providing the most possible relevant answer to a list of search results. There are few famous search engines Google, Bing, Yahoo!, Baidu, DuckDuckGo, and Yandex.
Google is the most used and famous search engine. The founders of Google are Larry Page and Sergey Brin. Google was founded on 4th September 1998.
What is Crawling & Indexing?
Ans. Crawling is the process when a web crawler (search engine bot) reads the web pages. It is an automated process. Search engine bot visits to the web pages through the Sitemap provided by the webmasters and find the information.
Web crawlers visit each web page that is public and not blocked by robots.txt. It collects the information and sends it back to the Google servers.
Indexing is the process of organizing the information which is collected by the web crawler. It starts when the crawling process gets over.
Search engines answer queries of the users by looking up the indexed web pages and trying to provide the most appropriate answers.
What is SERP? How will differentiate between Organic and Paid results?
Ans. Search Engine Result Page or SERP is the page where Google displays the results when search action performed by any user. This SERP includes the two types of results – Organic & Paid.
Organic Results are those results that come with the help of SEO and they are not paid. It is also referred to as “free” or “natural” results.
Paid results are those results that come with the help of Google Ads where a company or person needs to pay to Google. Several website owners make payments to Google to display their websites for certain search terms or keywords.
What is “Google Suggest” or “Autocomplete”?
Ans. Google Suggest is a part of the auto-complete function of the Google search engine. Once users start to type the query in Google Search; Google starts to suggest few queries related to the same. It is called Google Suggest. Sometimes it helps the user to find the proper or relevant search term for his/her query.
For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like “Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”
What is Sitelink?
Ans. Sitelinks are the link that displays along with pages that comes during Search Result in Google. These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site. These are automatically added by Google using its algorithms. The SEOs can’t manage this nor make any changes. These are displayed to give some extra information to the users present on that website.
What is Google Knowledge Graph?
Ans. The Knowledge Graph is a part of SERP which provides almost complete knowledge about a product, person, or organization. It displays at the upper-right side of organic/paid searches.
Google Knowledge Graph ensures to provide complete information about the person, place, organization, or product.
What is Google My Business?
Ans. Google My Business is another product of Google. It provides a way to list our businesses on it and provide information about the business at a glance. It is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help the customers in finding you. Your customers also can write stories about your product.
Google My Business is a very helpful product for local businesses. The businesses can post on it, Reply to the reviews and update the information if something has got changed meanwhile.
What is Google’s Rich Answer Box?
Ans. A Rich Answer is an attempt by Google to provide a direct answer to the searchers’ query. It provides the answer to the users in zero clicks or without visiting a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step-by-step directions, maps, and much more.
What is RankBrain?
Ans. RankBrain is an Artificial Machine Learning program which helps Google to decide the best result for a query. It also helps Google to make the order of those search results.
The main job of RankBrain is to measure how people are interacting with the search results.
Ans. SEO is the abbreviated form for Search Engine Optimization. SEO is a technique that is used to increase the visibility of a website. It makes the website more able or suitable to be ranked high in Search Engines for a specific keyword.
The results shown on SERP with the help of SEO are called “organic, ‘or ”natural “ results which are different from paid results.
How many types of SEO?
Ans. There are two types of SEO.
On-page SEO refers to the activities which are performed on your own website for which you are doing the SEO. It includes the optimization of the website parts such as Meta Title & Description, Pages Title, Content, Images, Heading, Internal Linking, Keyword Placement, Website Speed, Website Responsiveness, URL Structure, etc.
Off-Page SEO is done on other websites. The main purpose of this activity is to get the backlinks from the high quality and relevant website. It includes Content Marketing, and Link Building performed outside the boundaries of any web page to improve its search ranking.
How many types of SEO Techniques?
Ans. The SEO Techniques are divided into 3 parts –
Ans. Keywords are the words that are used to search for anything in the Search Engine. It is very important to understand the keywords in digital marketing.
What is a long-tail keyword?
Ans. Long-tail keywords are the phrases containing more than 3 words in order to search in Google. The more keywords into a search term make it highly specific. This is why these keywords are considered as the most converted keyword.
By targeting long-tail keywords one can draw quality traffic to their websites rather than having irrelevant traffic in mass. Also, long-tail keywords are easy to rank compare to single-word keywords.
What are the LSI keywords?
Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines. You can find these keywords on the SERP under “Search related to….”
With the use of LSI keywords, which are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.
What is Keyword Stuffing?
Ans. In order to optimize a web page putting the keywords on the pages forcefully is called Keyword Stuffing. It is considered a bad habit to use this as an SEO technique.
What is Keyword Density?
Ans. Keyword Density is the percentage of the keywords available on a web page. It can be found by (Number of Keywords / Total Number of Words*100).
So, if there is a blog that contains 500 words and 10 keywords, the Keywords Density will be 2%.
NOTE – The keyword Density should be between 2%-3%.
What is Keyword Research?
Ans. Keyword Research is the process of finding the most relevant and profitable keywords for your website. Keyword Research is the most crucial and important part of SEO. All other SEO tasks such as Competitor Analysis, On-Page Optimization, Off-Page Optimization and other promotions depend on keyword research.
Keyword Research creates the path of any website’s progress up or down. In digital marketing, it is a different type of market research. Thus it must be done in a very proper way.
Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top-down hierarchy. Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.
Every page must contain at least one H1 tag. This tag is very important in order to rank a web page in Google. Can We Have More Than 1 H1 tag on A Web Page?
What is Canonical URL?
Ans. The canonical URL helps Google bot to find the real URL. It tells Google that this certain URL is the main URL. Google crawls and Indexes the only Canonical URL.
The Canonical URL is an HTML link element, with the attribute of rel=”canonical”, located between the <head> tag of the web page.
You may find these URLs as the same URLs but technically all of these URLs are different. Google considers them as a different domain. Thus, to overcome the confusion of selecting the real or main URL, we must have Canonical Tag. Canonical Tag is also used to resolve the issues related to duplication.
What is the Meta Title & Meta Description?
Ans. The meta title is the title which displays in SERP when our results are shown in Google. The title tag appears on the search result pages just above the Meta Description. It conveys the searchers about our page.
The Properties of Meta Title-
It should not be more than 60 Characters
It must contain your top keywords
Never put numbers of Keywords
Every page should have its own Title Tag
It must be written in Simple & Descriptive Language
Title Tag Code Sample
Meta Description is also an HTML attribute. It displays on the SERP just beneath the Title Tag. The Meta Description provides a little bit more information about the page. These are more descriptive and longer than the Title tag. It helps to increase the click-through rates.
The Properties of Meta Description-
It is perfect to have Meta Description within 150-160 Characters
It must contain the top keywords
Never put the Keywords forcefully
Every page should have its own Meta Description Tag
It must be written in Simple & Descriptive Manner
What is an SEO friendly URL?
Ans. SEO friendly URLs are those URLs that don’t contain any text, & special characters. These are also called Static URLs.
The Properties of SEO Friendly URL
The URL Length must not be more than 512 Pixel
The URL also display in the SERP so keep it readable and understandable
Always include your most important keywords in the URL
You should use Dash (-) between two words instead of Underscore (_)
Clean and simple URL helps users and search engines to understand a page topic easily
Search engines (Google, Bing, Yahoo, etc.) and users may have problems with complicated URLs
What is robots.txt?
Ans. Robots.txt is a file that instructs the search engine’s crawler to crawl the particular page or not. You can block the bots from crawling our web page with the help of this file.
Robots Exclusion Protocol, A group of web standards that regulate how robots crawl the web, access & content.
The Syntax –
User-agent: [User Agent Directives]
There are different User-agent directives for each Search engine –
Robots.txt file must be placed in a websites’ top-level directory. It is case sensitive. It must be named robots.txt, not Robots.txt. Each root & sub-domain uses separate robots files.
Note- It is better to not have those pages which you have put in the robots.txt file.
Creating Robots.txt File –
Create New File Named robots.txt.
Write the Syntax. Mention the pages which you want to block.
What are Meta Robots?
Ans. Meta Robots is a directive code that provides instruction to Search Engine crawlers. This controls whether the page should be indexed or not. We can stop the Search Engine crawler from indexing any pages from our website. Robots.txt & Meta Robots have the same goal but in a different way.
The Different Types of Robots Meta Tag Value –
The values have different impacts on Search Engine crawlers. We can convey the crawlers to index, not index, follow, do not follow, and more by using these Tag Values.
index – There is no restriction on indexing the pages.
noindex – There is a restriction on indexing the page. The crawler will not index the pages which include Noindex tag value.
nofollow – It instructs the crawler to not follow the links on this page.
all – There are no restrictions for indexing.
none – It is equivalent to noindex, nofollow. This will neither index nor follow the links on the page.
noarchive – This will stop showing the cached links in search results while making any search in Google.
nosnippet – It will stop to show the text snippet in search results. It will not show the Meta Description in the SERP.
How To Write Meta Robots?
Meta Robots Tags are placed between the <Head> tag. These Meta Robots Tags Value can be written separately or combined. It is better to write them in a combined manner. The structure will be as follows –
Ans. A sitemap is the collection of all pages of a website. It contains all pages of the website and helps the crawler to let know the pages of the website. It helps search engine bot to find & crawl the website’ pages.
There are two types of sitemap-
XML Sitemap – XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
The XML sitemap can be found here –
HTML Sitemap – An HTML sitemap comprises one single HTML page that bears the links of all the web pages of the website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.
The HTML sitemap can be found here –
NOTE- XML Sitemap is used for Search Engine while HTML Sitemap is used for users.
What is 301 Redirect?
Ans. There are two methods to redirect a web page to another web page.
301 Redirect (Also called Permanent Redirection)
302 Redirect (Also called Temporary Redirection)
301 Redirect is used when you have to move the web page to another webpage permanently. It is considered the best redirection. With the help of this redirection, we can also redirect the users from the old to a new one. Search Engine passes all the values associated with the old webpage to the new one. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.
302 redirection is a temporary redirection. It is mostly used when development work is going on the website. It might be for a few hours or a few days.
What is HTTP Status Code? Please define 1XX, 2XX, 3XX, 4XX & 5XX status codes.
Ans. HTTP Response Status Codes are the codes that are issued by the server in response to client requests. As there might be different types of server responses, so there are status codes too. Let’s have a look at the most important status code in regards to SEO-
1xx informational response – the request was received, continuing process
2xx successful – the request was successfully received, understood, and accepted
3xx redirection – further action needs to be taken in order to complete the request
4xx client error – the request contains bad syntax or cannot be fulfilled
5xx server error – the server failed to fulfill an apparently valid request
101 – Switching Protocol
200 – OK
201 – Created
301 – Moved Permanently
302 – Found (Previously Moved Temporarily)
400 – Bad Request
402 – Payment Required
403 – Forbidden
404 – Not Found
500 – Internal Server Error
502 – Bad Gateway
503 – Service Unavailable
504 – Gateway Timeout
What is anchor text?
Ans. A text with the link is called Anchor Text. This Text can be clicked and land us to another web page or website.
Google also uses Anchor Text to understand the context behind the link. So. It might be a “Ranking Signal” too.
<a href=”link”>Anchor Text</a>
It helps users to connect to diverse data that are relevant to the source page or content. It can be of different types such as keyword-rich anchor, Generic Anchors, Branded Anchors, Image Anchors, and Naked URLs, etc.
SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.
What is Image Alt Tag?
Ans. As we know Google Bots cannot read the images on the web. Therefore, we use the Alt tag with the images so that Google could understand what an image is all about.
The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.
It is best practice to put your important keyword as an image alt tag. It makes the image more relevant to your targeting keyword or topic.
What is Breadcrumb?
Ans. Breadcrumb is a set of website links which helps the users to navigate the website easily. It tells the users location on the website. It also shows how a visitor reached a specific page. Also, it helps to go back to the previous pages easily.
Ans. External links of any website are called a backlink for that website. Backlinks are also called “Incoming Links” or “Inbound Links”. In another way, “The Backlinks are a trust factor for any website in the eyes of Google.”
Backlinks help the users to shift from one web page to another web page. It helps to bring more visitors to the website and let the Google Crawler crawl it more often. Backlinks are very important for SEO.
Google considers it as a very important ranking signal. So, having more quality backlinks can help to rank on top.
There are two types of Backlinks
Do-Follow Links are the links which allow the Search Engine crawler to crawl this link. Getting a Do-Follow link is always good for any website. It helps to rank higher.
Also, it is always considered good to get backlinks from the high visiting website. It helps to increase the referral traffic too on the website. The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.
No-Follow Links are those links which tell the Search Engine crawler to ignore the links. It is just the opposite of a Do-Follow link. These links cannot be followed by bots but users can visit the links.
There should be a No-Follow link too on the website but not more than Do-Follow links. If you are getting even No-Follow links from high ranking or visiting websites, you should have links from them. Now Google considers the No-Follow link too. See here what they have said about it.
No-follow link attributes are structured in the following manner:
Ans. Internal linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website. They help search engine crawlers to crawl and index all the inner pages of a website easily.
What is an outgoing link?
Ans. An Outbound Link is a hyperlink that points to a third party webpage/website.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.
What are the different types of Off-Page Activities?
Ans. Creating backlinks comes under Off-Page Optimization. We can create backlink with the help of different off-page activities. Here, I am mentioning the top off-page activities which are very helpful in creating the backlink.
Before creating the backlinks you must check the website’s Domain Authority, Moz Rank, and Spam Score. It helps you from creating backlinks on bad or spam websites. Always create the backlink with the low spam score website.
Questions Related To Google Updates
What is Google Algorithm?
Ans. Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, the quality of the page, etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.
Ans. Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tools in SEO, which helps the webmasters to track and monitor the traffic on their websites.
It is a free & premium web service. It provides more information about the user, website performance in depth. We can integrate Google Analytics with other Google products such as Google Search Console, Google Data Studio, Google Ads, and more.
What are the most important Google ranking factors?
Ans. Google has stated almost 200 ranking factors but sometimes you don’t need to work on all those. Also, it is tougher to go through all those 200 ranking factors to make the SEO strategies. So, we have done the research and also taken help from the major SEO blogs such as Moz, Search Engine Land, Neil Patel, and more.
After completing a thorough study of the Search Engine and its algorithms; we have found the following are the major ranking factors. The top 10 ranking factors which affect the search engine algorithm of Google are:
Ans. Google PageRank is an algorithm that is used by Google to rank the pages. It counts between 0 to 10. The higher number is considered good.
It was developed by Google’s Founder Larry Page & Sergey Brin earlier as software for ranking a webpage.
Google hasn’t updated PageRank for a long time. So it is considering that Google is not using PageRank to rank the web pages anymore now. Google’s John Mueller said Google probably won’t update Toolbar PageRank in the future.
What is Domain Authority?
Ans. Domain Authority is a metric that tells how easily a website can rank in Google. It is developed by Moz. Nowadays it is considered a key metric to check the performance of a website. It scores between 1-100 . The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
There are lots of tools available on the web where we can check the Domain Authority of any website.
Ans. RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.
RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.
What is Google Penalty?
Ans. A Google Penalty is actually a manual action done by Googlers. Google has deployed a great number of human resources behind this. They manually visit the website and check them. It might be very bad to get reviewed manually. You might lose your Website Traffic, Ranking, Conversions instantly.
If you are doing something very bad, spam, and follow the Google Webmaster Guidelines; you need to be worried.
Ans. SEO Audit is a process to check your website in respect of SEO elements. It contains lots of points that must be checked during the performing SEO Audit of any website. It will help you to find the errors on your website. Later you can make changes over there and make your website errorless.
The SEO Audit also helps you in creating the SEO Action Plan for your website.
Ans. AMP is an open-source HTML framework that provides a straightforward way to create web pages that are fast, smooth-loading, and prioritize the user-experience above all else. With the help of AMP, we can easily create a simple mobile website that loads immediately. Nowadays, the importance of AMP pages has been increased as most of the searches are being performed on Mobile devices.
The main goal of AMP pages is to create a fast load website on mobile devices. It will stop the website owners from losing major traffic due to the slow loading website.
What is cloaking?
Ans. Cloaking is a Black Hat SEO Technique used to deliver the different content to the users and Search Engine crawlers.
The main purpose of cloaking is to boost the ranking of a website. Cloaking creates 2 different content – One for users & one for Search Engine. This method is not a White Hat SEO. It comes under the Black Hat SEO and is considered as a spam method. Google may penalize the website and bring down the
What is the Disavow tool?
Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.
It helps the webmasters to remove the spam links from Google’s index. Once you put any backlink in the Disavow file, Google’s crawler never counts it as a backlink of your website.
What is the meaning of competitive analysis?
Ans. A competitive analysis is a very important part of any business and website. Competitive Analysis helps the SEOs in creating the plan for a website.
The Competitor Analysis is an assessment of the strengths and weaknesses of the potential competitors. The Competitor Analysis provides both offensive and defensive strategic context to identify opportunities and threats.
These are very important and most asked questions in the SEO Interview. If you have any other questions, kindly put in the comment. I would like to include them in this blog with a comprehensive answer. Also, let me know if you have liked these SEO Interview question-answers.
Firstly let’s discuss in brief what E-commerce Business is??
E-commerce business is an Electronic business that involves the transfer of information across the internet and is profitable. A lot of suppliers choose to open a shop on e-commerce platforms as it is rising these days. They start their own online business and make profits through their services.
Now, what is E-commerce SEO??
Basically, the techniques that are used while marketing E-commerce Business is known as E-commerce SEO. There is not much difference in E-commerce SEO and normal SEO. The techniques used in them are almost the same.
So, now let’s talk over the tips to follow while doing E-commerce SEO:
Discovering Keywords For Ecommerce Website
On-Page Optimization For Ecommerce Websites
There are many elements to consider for on-page optimization for Ecommerce Websites from keywords to social media. Let’s take a closer look at each:-
Keyword Optimization: We have identified various elements of your site’s pages that should be optimized for keywords.
Meta Titles and Descriptions: It is also known as metadata, inform the search engines what web pages are all about. The Meta title is the clickable listing in the search engine results pages (SERPs), and the Meta description is the text that follows. Both the Meta title and description should be unique to each page and optimized with the page’s primary keywords to capture search share. The text should also be compelling and well written.
Header Tags: There role on a page of content is to break up important sections of the content in a user-friendly and search-friendly way. When used effectively, headers help format the content in a way the search engines can crawl and understands it easily. It includes at least one of the page’s primary keywords in the H1 and in other header tags throughout the page to boost up the topic to the search engines.
Paragraph Copy: Copy is the actual on-page text. Even though your site is appointed as E-Commerce, this doesn’t mean you should exclude content where it is useful and appropriate for the shopper. Search engines read and index sites via text, so providing them the content they are looking for is strongly recommended.
Optimize Site Structure: Creating a well-designed website defined by content and organized around keyword research helps search engines in indexing your site’s content. It is easier for search engines to understand what your site is all about.
A well organized, optimized website also helps visitors navigate it easier to find the products they are searching for.
Internal Linking: An integral part of an optimized site structure is internal linking. Search engine robots crawl the web via links. Providing your website with the solid support of internal links that logically lead from one page to another helps search engines in understanding the overall theme. Internal links also assist visitors with navigating your site – where do you want them to go next?
Usability: Aligned with both optimized site structure and internal linking is usability. Basically, usability refers to the ease with which visitors to your site can navigate it to find the information they are looking for.
Besides making your site easy to navigate, you can increase conversions with a clear call to action (CTA) that facilitates purchases, don’t hide your sales pages or make it a complicated process for people to buy.
If you are owning a business, you must consider to hire the best Digital Marketing Agency and let them help you to increase the sales as well as revenue.
Social Media Integration: There is no doubt that social media influences search results. Optimizing your site’s content by integrating it with social media campaigns is a smart strategy that can help with your site’s rankings and thereby, E-Commerce sales.
When considering your social media integration strategy it is important to keep in mind the appropriate target audience. One size does not fit for all E-Commerce businesses, especially those heavy with images. Pinterest may be the best social platform. For others, it may well be Google+ or LinkedIn.
Avoid Duplicate Content and Mention Product Descriptions
Product descriptions are very important for E-Commerce SEO and should be informed and optimized by your keyword research. Duplicate content descriptions is a common mistake among E-Commerce businesses (which may invite a Google penalty).
A second common mistake is repeating meta titles and descriptions for different web pages. As discussed above, it is important to create a meta title and description that is unique to each page of your site.
General product descriptions also do little for conversions. Adding details – “warm,” “soft,” “cozy,” “comfortable” – that is presented to your readers. In short, detailed and descriptive product descriptions start with unique meta information and end with advertising copy.
Optimize Product Images
When using product images, you should include image file names and optimized alt text to inform the search engines of what the image describes. As discussed in part 1 of our basic SEO concepts, image file names are simple titles that accurately summarize the image’s content, while alt text describes the image in more detail.
Including image file names and alt text helps search engines understand them, as it is currently not clear whether or not Google bot has the ability to read imagery. Image file names also help to explain images to visitors with visual impairments who use screen-reading functionality. Image optimization is a very important part of E-Commerce SEO. You will also check out the image weight and loading speed. If an image takes too long to load because it is heavy, your page load time will decrease and possibly cause Google to penalize your site. Most SEOs avoid the conversion of images.
Boost E-Commerce SEO- Enable Reviews & Ratings for Your Products
Finally, enabling reviews and ratings for your products can give your E-Commerce business a competitive edge.
A great way to achieve this is to employ schema on your site’s content – and especially, its key product pages. While it sounds highly technical, Schema is just a system of code that your web development team can readily implement that helps search engines better interpret your site’s content.
With the schema, search engines can display your web pages in the search results with easy snippets that even include thumbnail images, reviews, and ratings. These results are far more compelling and more likely to be selected by shoppers than general SERP listings, giving you a competitive edge. The schema should be one of the first things to consider when doing E-commerce SEO.
Google News has changed the way readers consume and devour news daily.
It has brought a massive change to the conventional way of skimming through newspaper pages and then finding the headlines worth their time and attention.
Today, a visit to Google news means an opportunity to get to read aggregated pages of news from various dailies, newspapers and sites from around the world.
With Google News, readers can even find topics of interest displayed to their personal interest. Quick and 24×7 updates are available and it takes a click to keep pace with the world around you.
Like readers, news publishes too gain a lot out of Google News as their information finds a broader audience without massive investment.
However, it’s not that easy to get your news features on Google News as it uses some unique algorithms and formulas nobody is sure about.
You’re never sure how Google news selects and ranks articles, apart from that factors like relevance, freshness, originality of the news finding precedence over other less vital aspects.
For Google News as well, the content is king and if you want attention from the most-widely available news platform, you got to know how to optimize your content well.
With proper search engine attention, you can easily boost the visibility of your news items on Google News and realize your conversion goals.
Here are some tips to optimize your content for Google News:-
Conduct Keyword Research to Understand People’s Favorite News Searches
When you plan to start Google News optimization, the first step should be to do keyword research and find those news items people are interested in. There are some tools and features like the Explore tool in Google Trends and the Autocomplete feature in Google News that will help your cause a great deal.
Once you use these tools and features, it will give a better idea on what people are searching for in news or press release section. This will help you come up with the best possible answers for the hot and trending queries that readers have in their mind.
Have Clarity and Brevity with the Headline
Get it straight, Google News continues to give a lot of weight to page titles when it comes to determining ranking. This practice continues on for years despite several revamps along the way. And you know the headline of your news (video, magazines and PR as well) works as their page title.
So, use clear and concise headline so that proper indexing by Google News is never an issue. With headlines, avoid going too much creative or stay away from showing word power. Try to keep it simple so that neither readers nor search engine algorithms find them obtuse.
Give Emphasis to Headline with Subheads & Text Formatting
Yes, you can use subheads to add additional keywords that are not in the headline. With subheads, you can make the content or news more interesting to readers. Their presence can help users decide whether the news item is worth continuing on further. Plus, you can always emphasize key points in the article by using bold, italic, bullet and underlined text.
Since long paragraphs and sentences can put off readers, it’s better to break up the content into smaller chunks to make them easily digestible. And yes, you can pepper the news with some visual cues so that those in hurry-type readers can grasp the gist of the news quickly.
Don’t Focus Much on the Length of the News Article
Look, Google News will never discriminate articles based on their length. That very much negates the conventional wisdom that says, ‘keep it short’ so that readers have it easy. Nobody knows exactly how long your content should be to be optimized for Google News. Rather, quality of content will hold the key in optimization.
Articles can be between 300 to 2000 words, even more, and Google News won’t have any issue with the length. However, optimization results will depend on whether the piece is written by a subject matter expert, whether it’s unique, researched, balanced, in-depth on a topic etc.
Include Photos & Videos
The use of photos and videos can add value to your content optimization for Google news. Although Google focuses more on rich textual content, using images and videos can add more heft to your news for sure. Plus, you can find news items being displayed alongside relevant images to give more clarity to readers.
So, if you want your images to get paired with news item, make sure they are relevant, and they have schema.org to be the thumbnail to the article. Make sure your images come with standard file name extensions and they are sized to at least 60×90 pixels. And yes, use well-written captions and maintain reasonable aspect ratios with images.
Add Meaningful Links
Adding meaningful links to your content can help direct audiences to additional content and serve your cause even better. The use of relevant and contextual links can help drive quantifiable traffic to the content and boost the user’s experience. Google gives preference to natural links (editorial placed links) while it can penalize unnatural ones not editorially placed.
For that reason, Google News only allows no follow tags to links in PRs which may not help with SEO but can still drive more visitors or traffic to the site. So, be ethical with the use of links and add value to your news content optimization.
Track the Performance of Your Content on Google News
As a publisher, you should be ready to assess the performance and impact of your news or article to see where you’re heading. Google Analytics will help you conduct a deep analysis of not only your HTML but also AMP articles (for mobile pages). You can use Google site and track direct traffic to the site easily in case you provide content via RSS feeds.
Plus, publishers can also use tracking feature in Google News to get more details about the performance of their content or release on any particular point of time.
There will be multiple checkpoints that you’ll have to cross during your professional journey. You start with an idea of establishing a market for your products or services.
Next, you prepare a pathway to grow your business to success. Now, as a marketer what can be the most desired thing for you in the world? Probably “more customers” right? And what often comes after customers? The answer would be, more traffic to your site.
Driving more traffic to your website is a marathon, not a sprint! This process can be a tough one. Your content is meant to create awareness and to bring ROI. If you have experimented with everything you know but your traffic is still stagnant, then there are some points of improvement in your approach. Time to check out some Digital Marketing tips to upgrade your skills. But before focusing on more traffic your target audience should be able to find your website first.
Would you like to know how to do that?
Here are 10 tips and strategies to help you get more traffic to your website:
Expand your Social Media Reach
It’s not a wise choice to ignore social media. Social media usage has been increasing at a rapid rate across the globe. You tend to find more customers through social media.
Having a Facebook profile isn’t enough anymore. Make sure you have an active presence on other social media platforms as well, such as:
Things you must keep doing-
Post content daily.
Try your best to get more followers.
Create engaging posts.
Respond directly to your followers to entice communication.
These actions are surely going to generate new leads for you. But remember, just because someone follows your brand on social media doesn’t mean they visit your website. Compel your followers to visit your website with your posts, provide links to your social pages to drive traffic directly to your website.
Give Your Thoughts Voice
Start blogging. If blogging is not in your marketing strategy, then including this strategy in your checklist should be a priority.
Irrespective of the business type you have or what industry you’re in. Blogging is one of the best ways to increase website traffic and generate organic leads.
Take out some time to analyze your brand. What are you offering? Tell people about your offers and services through your blog. Give people a reason to keep coming back. Your SEO gets improved because you’re constantly adding new content to your page. Your organic lead generation will increase as well.
Give your blogging a boost by guest blogging on guest posting websites. It is a great way to increase your site traffic. Try building backlinks leading to your website for readers who may not be familiar with your brand can click on those links and be redirected to your site as new leads.
Make Friends with Video Content
Consumers love video content! That’s why many marketers produce video content online. Videos get a 157% increase in organic search traffic as well. Furthermore, 46% of consumers act after watching a video advertisement.
Give people what they wish. Your business should have a YouTube channel set up, and you need to add new videos regularly. Creating a video does not require to spend a fortune. It’s easy to create and edit your videos in house.
Improve Your SEO
It is a highly effective way to generate leads and traffic. As you can see from what we’ve already talked about, implementing some of these other lead generation strategies will automatically help your SEO.
By using other tools to improve your SEO, you’ll be able to get more traffic from organic search results. That’s because when someone is looking for something online, whether it’s a product or service, they’ll probably start with a Google search. See Google Search Statistics here.
Almost everybody uses Google to help them find information about products before they make a purchase. If you master your SEO strategy, you can direct visitors to your website anytime.
Now that they’ve found your site from a search engine, it will be easier for you to generate a new lead as well.
Leverage Long-Tail Keywords
You’re effectively using your high-intent keyword and popular keyword, right?
Then it’s time to target long-tail keywords, too. These keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Long-tail keywords are much less ruthless and they will drive the majority of your traffic to your website. Using some of the long-tail phrases into the page that already ranks for the relevant head term, you’ll start getting more relevant search traffic.
Don’t Forget Email Marketing
So many businesses are adapting to modern marketing to attract new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool. A successful email blast to the targeted audience can result in a significant uptick in traffic.
Just ignore bombarding people with relentless emails about every single update in your business.
Make the Most of the Comment Sections
You probably check out at least a few sites that are related to your business regularly, so why not join the conversation?
Blog Commenting doesn’t necessarily provide an immediate boost to referral right away. This practice certainly helps in making a name for yourself. By providing intuitive, comments on the blogs and site is a great way to get your name out there, which can ultimately drive more traffic to your own site.
Use More Infographics
The visual representation of statistics and information, if done right, can be a huge traffic magnet on both the popular pinning site, as well as your website.There are lots of benefits of using Infographics.
It can be a time-consuming process, but there are several ways present on the internet that can help you make infographics in less time.
Use the Power of Retargeting
Retargeting involves targeting customers through ads on other sites long after they’ve visited your site. Depending on the type of retargeting you do, you can often convince them to circle back to visit your site by displaying a product they may have looked at, an ad for an item they searched for, and so on.
Join the Best Digital Marketing Institute
If you’re having some problems in adapting to these tips that I have just provided for you, you can look for a Digital Marketing Institute in Delhi that will provide you with the expert assistance to boost your reach to your target audience hence grow your website traffic.
Ranking a website at the top of the user search in Google is an art in its own. Over the years Google has introduced a number of factors in its algorithm which according to sources are easily more than 200 to ascertain which of the results lie close to user’s requirement. To develop an understanding how Google has improved their ranking factors let us see the most important tweaks over the years:
Security of Websites or HTTPS was introduced as a Ranking Signal.
Mobile Friendliness became a Ranking Signal.
Google updated its algorithm with Penguin 4.0. as well as Possum Update which was circled around Rank Brain-a machine-learning (Al) algorithm that Google uses to improve search results with perceptive, cleaner not to mention, a more semantic search experience.
Google pressed more importance on HTTPS websites.
Let us see which 10 factors will be paying the most attention to:
With rising issues of security in user information tracking Google also has put a lot of effort to make sure that the websites ranking at the top of their searches are in the no-threat zone for its users. Sites having SSL certificates or sites starting with HTTPS are ranked higher than their counterparts. To understand the impact on SEO one needs to have a quick look into the following data:-
More than 80% of the users would abandon a purchase if the data was being transferred in a potentially insecure connection meaning it would have a direct impact on sales. Thus securing your website is a must now.
Google Chrome has become smarter by indicating its users regarding the security of a website by warning it Not Secure which has an advert effect on the minds of the users.
A potential rise in the bounce rate has been seen since the inception of Chrome warning and most of the top websites have thus transcended into the secure category in the fear of loss of traffic retention.
Mobile First Index
With an increase in the number of mobile searches are indicative of the fact that mobile first indexing is an essential ranking factor now Sites wanting to reciprocate to this change need to make sure that their mobile sites are responsive in design and the difference in content from the desktop version is minimum.
It is important that one is not confused between mobile friendly and mobile first. In the age of mobile first index the mobile site plays important role now in the existence of SERP.
With 91% of users agreeing that access to content is a far more important factor while searching a site content retention in the mobile version has become the true guideline of a mobile first index age.
Website Page Speed
This factor is a direct ricochet of over the year’s history of many important sites and the level of impact on the user experience. With the introduction of mobile first index loading time of a site is now also an important factor to consider if you don’t want to lose an important chunk of your traffic.
Sites like Amazon and the Telegraph has reported significant loss of sales and viewership with slower loading pages.
Based on recent research a generalization of the waiting time has been made on the loading pages which is around 2-3 seconds. Most users are reportedly bounced back if they are asked to wait a bit longer. According to sources a 1 second delay in page speed has 7% reduction in conversions.
SEO experts curve their technical magic while maintaining the On-Page Optimization. These include metadata handling which deals with the title tagging and page descriptions. Another is prioritizing the internal linking structure keeping in mind the five different areas namely
Managing flow of link or UI designing
Ensuring flow of content topics built around a structure
Emphasizing indexing of particular page
The newest and most important of them all however is the Schema markup Schema is also another under the hood effect which helps search engine optimizer scroll through the codes and point out important contents of your website almost like a translator.
SEO experts approve of incorporating are through video pages, NAP information, Testimonials and Events to use schema markup in the website.
Content Quality and Length
Content is still the KING.
Earlier Quality of content was everything and length of content had very little to do with ranking but over the years the SEO trend has seen a significant change of course. This has mainly occurred because in order to rank higher keyword density saw a significant increment in the content which at times didn’t prove beneficial for the reader.
So, even if Google may have ranked the content higher but users didn’t have the best time reading it. But now it is a totally different scenario.
Usage of different keywords maintaining the quality of the content has seen an upliftment not only in the rankings but also seen a significant improvement in user feedback and has significantly gained votes as keyword chunking and clustering is no more a requirement. Ensuring high quality content has been in practice for quite some time and can be done following some easy guidelines:-
Maintaining the website
Updating content on a regular basis
Check and remedy error messages on a page
Keep your content user and search intent specific and remove unwanted content
Make sure that the design of the website is in Me with the content design
Social signals like reviews, tweets, comments, likes, shares, votes, pins on Facebook, Twitter, LinkedIn as well as other social-sites.
Time on Site
Google still actively emphasizes on the fact on how much time a user spends on your website which directly impacts the algorithms that are based on time on site factors. It is a pretty straightforward theory that if users are not spending adequate time on your site than your site is not relevant to most of them while other websites that see less bounce rates are better equipped for the users that they seek.
There are many ways to improve on site time. The following are some of the tips:-
Super admirable visual interactions in the introduction
Breaking down large paragraphs to small readable and attractive chunks
Lots of section headings and bullet points
Highly visual assets like images, gifs, and videos
Delivering answers to questions in an actionable way
Avoiding irritable pop-ups
The Power of Domain
In the-past, domains comprising of exact match keywords were a sure shot way to improve organic traffic. Domains still have the influence with lesser regards as before but with improved algorithm from Google we see two major pillars of domain power.
Exact Match Domains — Domains which have the exact keyword as the search has a higher accord of standing up at the list for example when we search the keyword “care there is a higher chance of the website cars.com appearing before popular car-related top brands such as Ford, BMW etc.
Domain Age — Age of a domain is another major factor to be considered now. Newly registered domains have to face harder competition to rank among the top while domains already prevalent with a longer record seem to have better opportunities of holding top positions for longer periods of time.
Optimize Images for Improved UX
There are many reasons to optimize an image. Other than losing out on rankings optimizing images have proven to be crucial in improving user experience as a whole. Think of a slow loading page just because of an image taking more than expected time to load. It disrupts the whole user experience. Website Speed Optimization can be done in the following ways:
Reduced File Size– No one is asking for a 100Kb pic but at least every page should have smallest size possible at the best quality possible.
Choosing a Descriptive File Name – An image is equivalent to 1000 words. Well, it is applicable to those having a file name that says it all rather than a random image with no signature.
Including a Caption or a Title – This significantly improves user experience by helping consumers find what they are looking for more easily.
Alt Tag – This is an alternative explanation of the image and this in particular is searched by optimizers to rank SEO experts love to tag an image in their own ways in order to rank a website higher just with the power of the image rankings.
Hope these all tips will help you to improve your website ranking and traffic as well. For any assistant, please feel free to contact us here.
While good on-page SEO brings-in results, lacking the same will cost you valuable visitors.
All in all, on page SEO is crucial and can be tricky at times. That’s why there are some general mistakes which occur a little too often.
In this article we’ll talk about those mistakes and focus on solutions.
Here are the most common On-page SEO mistakes that can cost you valuable traffic.
On Page SEO Mistakes That Might Be Killing Your Traffic Growth
1. Poor Web Design
You might have hired the greatest of the designers and thought of building up one of the most aesthetic websites ever, provided everything, it still might not be the best design.
SEO doesn’t plainly work upon aesthetics. Search engines consider users’ response to overall usability of your website, but aesthetics alone can’t win you the deal.
Having said that, a questions comes up.
What in web design works for SEO if aesthetics don’t?
Referring to that, I have a checklist for you.
Accessibility: Starting with how easy your website is for a user to access, it comes to being easy for search spiders as well.This goes straight into better indexing.
Navigation: Website navigation is one of the most important factors to decide user experience.While a navigation menu is not the best thing to use on a landing page, you must ensure that all the other pages on your website have a properly sorted navigation menu.
A website lacking a navigation menu is more prone to make the users lose their way.
Apart from enhancing user experience, a good navigation menu will allow your users access to more of your content. Result? More page views. Simple!
Layout: A good website layout is vital for keeping your users engaged on the website.
You might be creating great content and doing everything that matters. If your website’s layout is crummy, you’ll have a real hard time retaining users and keeping them from bouncing.
And we all know what impact a high bounce rate leaves on the search rankings.
When the concept and practice of SEO was new to the masses, the search engines also were not that smart.
I remember how in 2010 a web page with keyword stuffed thin content, providing little to no information would reach the first page of Google SERPs.
Marketers used this to ‘mint crocks of gold’. This was something which always used to work.
But then, search engines started working up their algorithms.
While earlier, keyword density used to majorly affect search rankings, now the algorithms have turned to prioritizing overall content quality over just keywords.
This means that any website with thin or copied or keyword stuffed content will be turned down by the search engines.
So, what’s your best bet against this?
Focus on creating content which actually helps your readers. Also ensure that no content on your site is copied. Copied content invites more trouble than we think. Worst of all, it can get you hit by a copyright infringement legal suite.
For further understanding about creating good content, keep these tips in mind.
Clarity of words: Before your content needs to be anything, it has to be clear with words.Don’t try to insinuate too much. Don’t try to ask the reader to assume stuff about your content. And also, try to avoid any chances of causing any sort of ambiguity with your content.This is how you keep your content simple.
Keep it concise: The key to creating persuasive content is conciseness.While hundreds of printed pages in a novel might appeal its readers, when you try to make a sale you need to be concise.The reason why people use internet for information is because it makes things easy.
If they have to figure stuff out or think a lot even after reading from a website, then what’s the point of reading from that website?
It’d be better to read from a place where content is more concise and informative at the same time, right?
Well, now as you know, take action on this.
Go through your content. Find the spots where you can shorten sentences. Remove errors, if any. Work on the crispness. And you’ll be good to go.
Create compelling content: Compellability is another characteristic your content must have.You yourselves too would have come across some persuasive content pieces.
Don’t you just love the way they work?
Driving the potential consumer down the conversion funnel, like a pro. That’s where you have to be.
So, focus on that. Create content which makes sense with every word.
Before asking the readers to sign up, provide them quality content. Let them know that your website and you want to help them.
Then pay attention to the language that you use while writing. The way you speak to the readers can make or break the compellability of your content.
You can also consider focusing on visual content. Web pages having visual content perform better than the ones without.
4. Irrelevant Outbound Links
While relevant outbound linking is crucial, adding too many or irrelevant outbound links can adversely harm your site’s SEO. This happens as a result of link juice being greatly distributed among the sites that you are linking to.
But then, how much is too much?
No search engine has ever made a mention of the exact acceptable number of outbound links on a webpage.
What we know is that more than quantity, relevance matters.
While the statement above holds a strong ground, most webpages have 3-4 outbound links at the highest. And talking about the rightfulness and wrongfulness, both the practices work fine as long as link relevancy is maintained.
Also, note that too many do-follow outbound links will result in a leak in the page rank.
5. Inadequate Interlinking
As it is important to keep a check on the outbound links, internal linking matters too.
Proper interlinking of content helps in lowering bounce rates; resulting more page views.
Apart from search algorithms considering interlinking directly as a ranking factor, this reduced bounce rate also sends out a positive message to the search engines.
This helps in boosting search rankings.
But how to know if the interlinking of content on your website is proper?
Maybe these internal linking tips can help you with that.
Link to relevant content. Let us assume you are writing an article about how to create great landing pages.Now in that content you might talk about a few considerable design elements as well.Here, you would know if the website which you are writing that post for has an article about landing page design elements. And if there is, what you should do is link to that article.
This is how you pick the right content to link to. Don’t add links just for the sake of adding a link. It harms more than it benefits.
Keep it simple. Link only when it is totally making sense and adding value to the content piece that you are writing.
Avoid linking to ‘Contact us’ and home page of your website.‘What? Really? Why? And how to get users to see our homepage or contact us then?’Think for yourself, you know the answer to that.
You just wrote a brilliant piece of content and added home page or contact us page link to it. What you could do instead was mention a contact detail like an email address here.
And talking about home page, it would be better to push your readers to some other relevant article instead of sending them to the homepage.
Also, to answer why this is required, internal or backlinks from some other website, all links build authority.
While you can use interlinking to boost authority on some important pages on your site, linking to the home page and contact us page won’t get you anywhere.
It’ll just result in a wasted flow of link juice.
Keep your internal links follow. Any backlink ever built falls under one of the two categories.Do-follow and no-follow.Moving on to what these mean, do-follow links are followed (considered) by search engine crawlers while placing a webpage in the SERPs. And no-follow links? Well. they don’t make a considerable impact on the search rankings.
So, what I’m saying is keep all of your internal links do-follow. Also, if you’d like an in-depth study about internal linking, here is an awesome interlinking guide.
6. Broken Links
Digital marketers across the world have been speaking of ill-effects of broken links on SEO.
But you might want to know how exactly do these links affect SEO?
I have words to say here.
What impression would you have about a business which’s store is not taken care of? What would you think about a store which is always out of stock or suffers from the same issue every time you visit them?
The first conclusion that your mind comes to might be that the business owners are not concerned enough about the business.
Result? You would think twice before dealing with such a business.
Same goes with broken links on your website.
Finding such links, any search engine and user will get a chance to think negative about your business. This impression will be reflected in your site’s search rankings.
7. Too Many Ads
Another killer for SEO is the ‘plethora of ad codes’ on a webpage.
While Ads are the main revenue source for most of the websites, using too many ad codes turns both search engines and users off.
But does it technically affect that much?
Yes. For better understanding, here are the ways in which too many ads can hamper SEO.
Pages become heavy. The second point that I mentioned in this article was negligence of page speed.This is one common mistake that has been killing websites’ SEO plans for long.Then adding too many ads on a page simply makes it heavy. A huge load of complex codes, images and even animations. This is what ads are generally composed of.
While every single ad added on a webpage hinders loading speed, having too many ads on a single page will result in really slow loading times. And then this will directly result in poor search rankings.
Search spiders have a tough time crawling pages with too many ads.It’s simple. A search crawler’s job is to crawl through the whole webpage’s code.Too many ads mean a really bulky code. This directly makes crawling a ruckus which search spiders might not feel like indulging in.
This will result in delayed page rendering. Delayed page indexing. And poor search rankings.
So, choose the number and type of ads you place on your site wisely.
A website’s search rankings and organic traffic depend on a huge lot of factors.
Some of these are off-page factors. Some are site-level factors. And some are on-page SEO factors.
Talking of where to begin, any website’s SEO journey starts with improvising on-page factors.
As mentioned in the first section, Google takes seventy on-page factors in consideration for a website’s SEO. This means that there is a lot you need to improve when your site’s SEO is concerned.
But what are the most important of these on-page factors? The factors which your site can’t do without? Factors neglecting which will be a mistake your site can’t afford?
In this article we tried to talk about those factors only. This was about the On Page SEO mistakes that might be costing you valuable visitors.
The amount of content on the web has grown multi-fold since the last few years. Different authors suggest different SEO techniques to rank higher up in the SERPs. But for that, you need to build organic traffic. As tantalizing a prospect as paid traffic is, research suggests that organic traffic is the one to sustain you over the longer run. Also, paid traffic involves investing a huge chunk of money with the hope that you can turn it into a profit. For some industries, it doesn’t quite work out that way.
Building organic traffic, on the other hand, is quite profitable, keeping in mind the future of your company. But it has its downside too. It’s not easy to build and sustain all around the calendar. If you put in enough effort to do so, you will certainly see the returns. The Return on Investment (ROI) is great for organic traffic.
We dig into the possible SEO techniques you can adapt to increase the organic traffic coming into your website. Not mindless SEO mind you!
Blogging for your website is one of the most obvious methods, yet one that is taken for granted. You should write blogs frequently but do not compromise on quality. Don’t write blogs for the sake of it or because of the common misconception that it improves your SEO. Come up with content that is relevant and contemporary.
According to the Neil Patel blog, blogging is the no.1 factor in generating organic traffic! SEO slots in at no.2. Statistics also show that blogging contributes to more than 25% of organic website traffic.
Riddling your blog with many keywords is a mindless SEO technique that doesn’t work anymore. Creating good quality content is found to rank better in SERPs and improve your conversion as users tend to share it with others and the trend carries on.
Tap the data you have on your existing customers and create a buyer persona. This should give you a fair idea of how you’ll need to optimize the product/service you’re working. Create content that can touch a nerve of your buyer persona.
Identify the queries they have and the keywords they use while searching. Focus on optimizing your content according to your target customers instead of according to the way search engines work. You can use popular websites and tools such as the ones mentioned below:
You can use Quora to find out what questions people are asking about your product/service by typing in a relevant keyword in the search query. You can use these questions, and the answers people have given them to strategize your content.
You can also make use of the search engine called Answer The Public. It’s a completely free tool that lets you search for a keyword and gives a list of questions people are asking with that term in it.
A third option would be tracking the internal searches in your website using Google Analytics.
Once you have a list of questions, you can align those questions with keywords and then create content that resonates with your buyer persona.
By now it’s common news that from Feb 2018, Google Chrome will be labeling sites without HTTPS as ‘Not-secure’. This label will be a let-down for your business and it’s highly recommended that you switch to HTTPS if you haven’t already.
HTTPS brings additional security in the form of SSL. It encrypts the data exchanged between the user’s browser and the company server. The green padlock and address bar also instill trust in the customer.
Given that Google will also be using HTTPS as a ranking factor for websites, it necessitates the need for HTTPS. You can obtain SSL certificate from trusted Certificate Authority like GeoTrust Certificate to enables HTTPS.
Boost the Content with Low-Ranking Keywords
If you run a business that faces a lot of stiff competition and tries to rank for the same keywords that your competitors use, chances are you’ll never make it to the top. There should be some keywords that you already rank for, probably low on page 1 of a SERP or page 2 etc. You can improve these rankings using a tool like SEMrush. This process is called grabbing the low-hanging fruit. In the process, you’re boosting under-performing content.
Also, instead of going for broadly used keywords and key phrases, try to make them more specific to your business. For example, if you run a business selling water pumps, don’t just use the normal keywords your competitors will most probably be using. Narrow it down and use key phrases like ‘high-speed water pumps in Colorado’. Long-tail keywords can also come in handy. This will bring more of your target customers to your website.
Reclaiming Links Mentioned Elsewhere
This involves keeping tabs on people who mention your business anywhere else on the internet. Some websites or social media pages may mention your product/service or your business itself without actually giving a link to your website. You can take advantage of this, and the conversion rate is quite surprising. All you have to do is this:
Use a tool such as Mention or BuzzSumo to monitor where on the internet your product/service is being mentioned.
Set up email and/or desktop alerts in the ‘Settings’ page of the tool.
Find out the website author/owner and get in touch with them. Request them to insert a link to your website.
Taking Over the Reins of An Existing Website
Generally, start-up e-commerce businesses don’t opt for this technique, but it’s more useful than it’s given credit. You can acquire an existing website and migrate it onto your site.
While looking for websites that you can acquire, look for one that has content that is relevant to your customer base. It should also have a good inflow of organic traffic.
What this does to your business is that you’ll be able to absorb all the traffic and links the original website had. It’ll also increase the content and improve keyword rankings, massively boosting your conversion.
Instead of taking up traditional marketing methods, you can combine with a different company to market your business. You can conduct events, award campaigns, organize webinars or do a joint case study. These are only a few suggestions to co-brand with another company.
Co-marketing campaigns provide you with the option to tap into audiences who aren’t part of your customer base. You may choose to publish a blog sharing the results of your combined study, or outlining the event you conducted etc. It helps you identify the potential of your product/service as more people read and share it.