In Google Adwords, we can show our ads in different form such as Text, Image, Video. Here we are going to have a look over Text Ads and its features and it work.
What is Text Ads?
The Ads which have no images, videos, banners is called Text Ads. Text Ad contains only text. In Google Search Engine Result Page, it shows top most and below most part of the page.
There are 3 parts in Text Ads:-
Headlines
Display URL
Description
Overview
Field
Max length
Headline 1
30 characters
Headline 2
30 characters
Description
80 characters
Path 1
15 characters
Path 2
15 characters
Headlines
This is the most important part of any Text Ad. This is the part which users see very first. There are 2 Headlines for each ad. There are few things which you must consider while writing Headlines.
Must Contain Your Important Keyword
Write 30 characters for each Ads
Use dash “-” to separate the Headlines
Display URL
Display URL can be seen by users on Search Engine Result Page. This is the link part which is clickable. It lands your users to your page. You can keep it different from the original one. So, you must always try to use the more relevant text in domain to get more click by the users.
Display URLs are one of the best effective factor for increasing CTR and it ultimately affect the quality score and increase the quality score.
Description
Going with only short details is not more effective. With the help of Description, you can include more information about your products or services. Be always to the point. Never try to put the unwanted or useless things. It is the good practice to include the Contact number and CTA words like Discount 25%, Free, Offer and more.
Hope you enjoyed this Article. Thanks for reading this.
If you are new to the Digital Marketing and want to enhance your skill, you are at the right place. I am just trying to provide you the very important and specific points on the relevant subject.
If you want more visits, leads and revenue you should not only depend on Organic traffic. You should invest extra and go for paid ad (PPC). Here I’m not going to spend more time on Adwords and how it works. I would like to jump on How To Setup the Google Adwords Account in brief.
Here, I am going to give the tips over Google adwords which will help you to setup the first Google adwords account.
A campaign set of ad groups which share your ads targeting location, daily budget and other things. You need to tell about your services or products what you are offering at campaign level. We can also select the bidding options here. It asks you that how you want to pay for each clicks- Automatically or manually. You will get different options at keywords level. An adwords account contains one or many ad campaigns.
Creating Campaign
Click on + sign, you will get following option, Now click on “New Campaign”
Select the Campaign Type
You have to select the campaign type. All campaign types have their own importance. Here I would like to give you just overview on it.
There are 5 types of campaigns will be shown at this page.
Search Network:- If you run your ad here you are able to run your ads only in text. It doesn’t include images.
Display Network – If you want to show your ads on websites, the Display Network is the best options to select. It chooses relevant websites which contain content related to your keywords.
Shopping:– Shopping ads are the best if you are a retailer and want to promote your online inventory and boost the traffic on your website. It shows the images of your products, title, price and store name.
Video:- It let’s you run your video on Youtube and across the Google Display Network.
Universal App:- If you are having app then it is for your. You can promote your app here. This one is the best option for app advertiser.
Let’s suppose you select here Search Network, you will get the options to select the Goal, if you select the goal the adwords will show you some recommendation based on it. You can go ahead without selecting Goal too.
Campaign Setting
You need to fill the options asked here.
Write The Campaign Name
Select Location
Language
Bidding
Image
Budget
Start and End Dates
Sitelinks Extensions
Callout Extensions
Call Extensions
After providing these information, click on Save and Continue
Now you need to create Adgroup
After providing Keywords here just click on Save and Continue
Create The Ads
Here, You need to create ads which contains Title, Description and Display URL.
Fill the all information.
Final URL:- Put the landing page URL
Headline 1:- Write title in 30 Characters
Headline 2:- Again write the title in 30 Characters
Display URL Path:- Put here the words which may provide you more clicks
Description:- Describe your ads in 80 Characters
Now your campaign is almost ready. If have not added your billing method yet, the google will ask you to do so.
Once you have done with your billings, your ads will be live after approval of ads from Google.
At a Glance
A Campaigns contains one or more Adgroup.
An Adgroup contains one or more ads.
Find the most relevant keywords.
Do Keywords grouping and add them in respective groups.
Make sure to write the ads which should be most relevant to your website’s products or services.
Other Tips
Review your ads performance on daily basis Link Google Adwords to Google Analytic to monitor your website traffic Setup conversion tracking to monitor result ( sales, leads) from adwords.
I hope, these tips will help you. Thanks for reading.
In Google Adwords there are two options to create ads:-
Text Ads
Image Ads
It is easy to create Text Ads in comparison to Image Ads. Here We are going to read about Adwords image sizes and some guidelines which would help you a lot.
Image Size
Why is the size of image so important? If we are presenting something to the customers and it is not properly visible, can we expect a positive response? Of course not. Always use high quality of images with proper image sizes. Here are dimensions of images which is being applied to the google ads images. Kindly follow this dimension and its ration too:
NOTE – The size limit for all image ads is 150 Kb.
375 x 50
414 x 736
736 x 414
468 x 60
728 x 90
1024 x 90
970 x 90
980 x 120
930 x 180
250 x 250
200 x 200
336 x 280
300 x 250
970 x 250
120 x 600
160 x 600
425 x 600
300 x 600
320 x 50
300 x 50
240 x 400
250 x 360
480 x 32
300 x 1050
768 x 1024
1024 x 768
580 x 400
480 x 320
320 x 480
300×100
750×300
750×200
750×100
950×90
88×31
220×90
300×31
320×100
980×90
240×133
200×446
292×30
960×90
970×66
300×57
120×60
Now I’m going to divide this into two parts:-
Best Performing Ads Images
Most Common Ads Image
Best Performing Ads Image Sizes
Here, I’m presenting the dimensions of those images which performs best.
Medium Rectangle (300×250)
Large Rectangle (336×280)
Leaderboard (728×90)
Half Page (300×600)
Large Mobile Banner (320×100)
Most Common Ads Image Sizes
250 x 250 – Square
200 x 200 – Small Square
468 x 60 – Banner
728 x 90 – Leaderboard
300 x 250 – Inline Rectangle
336 x 260 – Large Rectangle
120 x 600 – Skyscraper
160 x 600 – Wide Skyscraper
300 x 600 – Half-Page Ad
970 x 90 – Large Leaderboard
320 x 50 – Mobile Leaderboard
Now you know every images dimension. Use this dimensions and increase your campaign performance.
Hope you liked this article. Please be there for more updates and tips & tricks.
